Browsing by Author "Pérez Calala, Cindy Monserrat"

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    Análisis de la comunicación y la difusión de contenidos en el grupo de Whatsapp Tránsito Mashca
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-02) Pérez Calala, Cindy Monserrat; Soto Dávila, Omar Fabricio
    The purpose of this Research Work is to analyze the Communication and the dissemination of content in the WhatsApp group "TRÁNSITO MASHCA", an online questionnaire was applied in which 235 people belonging to the group chat participated, asking multiple choice questions for the obtaining information. For the development and analysis of the research, a methodology with a mixed approach was used, which collects and analyzes quantitative and qualitative data for the interpretation of results. With the results obtained after the research process, a communication problem may be evidenced within the interaction of the participants, due to the presence of noises that interrupt the reception of the message to the recipient. The contents frequently broadcast are topics related to police operations and transit accidents. Therefore, it is concluded that there is good group communication, despite this the form of communication is not appropriate due to the use of code language used by certain participants and the presence of advertising does not allow messages to be received clearly and sequential. Within the content dissemination analysis, the members issue the information responsibly.