Browsing by Author "Paredes Pilco, Luis Jaime"

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    El manejo de la comunicación organizacional en la Asociación escuela de la Facultad de Jurisprudencia y Ciencias Sociales para fortalecer el desarrollo integral estudiantil
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-08) Paredes Pilco, Luis Jaime; Vayas Ruiz, Eliza Carolina
    In the present research project, the importance of organizational communication in the Student Association of the Faculty of Jurisprudence and Social Sciences (Aso. FJCS) was analyzed, and how communication strategies promote the integral development of students. It has been used as a resource two different types of surveys, one aimed at officials of Aso FJCS and another applied to the student body of the Faculty of Jurisprudence and Social Sciences, these surveys have applied techniques considered of field, with methodological processes, reflective and systemic for the investigative process, in order to determine the relationships that maintain the variables described in a quantitative approach. The investigation made it possible to know to what extent the performance in communication tasks of Aso. FJCS is effective. And to what extent their work influences the integral development of students. With this research project has been determined a common problem in the student which is: the lack of knowledge and guidance on possible challenges within their academic stay. In conclusion, the FJCS students have a critique of the communication strategies of Aso FJCS in which they express feeling a lack of assertiveness in the communication systems. As a consequence, another conclusion in the investigation suggests that Aso FJCS officials consider communication feedback deficient. This indicates that the use of communicative strategies and structured plans to transmit and receive information becomes essential in Aso FJCS. Using a communicational system of mathematical style has been shown in research that is not effective in a student political body, therefore it is necessary to understand the feedback for future actions. It was also concluded that internal communication is essential to maintain a record of the documentation of the institution (offices, projects, budgets, etc.), thus achieving a solid internal institutional image that can be reflected in front of external audiences. Finally, a healthy environment, joint learning and a timely graduation can be guaranteed, through accompaniment and counseling processes from Aso FJCS, through the management and creation of scenarios for cultural, social, sports, recreational and academic support. All this favoring the integration of the students and promoting the integral development of the student body within the Institution, as well as promoting their relationship with society, thus becoming part of the integral student development