Browsing by Author "Parra Jerez, Paula Emilia"

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    Activismo político de género en el perfil de Instagram Guambras verdes
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-09) Parra Jerez, Paula Emilia; Vayas Ruiz, Eliza Carolina
    This research work focuses on gender political activism in the Instagram profile Guambras verdes. Considering that social discourses have had the need to migrate to digitality and adapt to the media format, because the internet opened social networks and virtual platforms, which provide immediacy, open spaces for debate and allow access to information. The objective of this study is to reflect on political and gender cyberactivism, so a descriptive and explanatory research was developed, of qualitative and quantitative nature, where discourse analysis of the comments left by users on the Instagram profile Guambras verdes and content analysis of the photos and reels published by the movement in the year 2022 were carried out. The results determined that the predominant ideology is radical feminist, however, similar characteristics to socialism and liberal feminism and equality were identified, on the other hand, it was established that there is a hybridization between reality and virtuality, due to the fact that the protests taking place in the streets are disseminated on social networks. Finally, it is concluded that the social, cultural, and economic context influences women's participation in politics. Likewise, it is specified that there is an ideological change between generations, considering that young women are the ones who carry out digital and physical activism, therefore, participate in politics, while adult women minimally belong to the movement or are not part of it.