Browsing by Author "Pazmiño Meléndez, Juan María"

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    La Palnificación estratégica de marketing en la Gestión comercial de alimentos deshidratados de la empresa Alimentos FABBAL.
    (Universidad Técnica de Ambato. Facultad de Ciencia e Ingeniería en Alimentos. Maestría en Gestión de la Producción Agroindustrial., 2015) Pazmiño Meléndez, Juan María; Peñaherrera Zambrano, Santiago Xavier
    The necessity determining of vinculation in the Plan strategies of marketing in management of commercialization relating to dried foods the market aim to Quito, had place this study with character exploratory situation to go off one hypothesis verification ulterior or media by her variables, further descriptive study of the characteristics associate statistics to one correlation analysis applicable the proof Chi square at SPSS program. The method is a compilation of data base to structured questionnaire to consumer from establishments begin census of the Agency Municipal Tourism in Quito with the dates obtained the study variables and statistical analysis and concluded existence of relation. Determined that: Sometimes (35.79%) the necessity of the Plan strategies, in the characteristic of buy, the attribute flavor (35.26%) resulted important, more aunt relevant such system information (46.84%) utilize always one tool for the development communication efficient through virtual path: the Internet; into supermarket and micro market (57.89%) indicated her preferences to buy products and the commercialization service sometimes (37.37%) result efficient. So us, planted the propose one plan of communication for the empress FABBAL FOODS through system of diffusion to grand collective in Quito.