Browsing by Author "Poveda Almeida, Evelyn Viviana"

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    El contenido de la página Tinta Cultural de la Red Social Facebook y el interés sobre la información cultural de sus usuarios
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-03-05) Poveda Almeida, Evelyn Viviana; Viteri Torres, Walter Francisco
    This research had as its object of study the Facebook portal "Tinta Cultural", a page dedicated to the dissemination of cultural information from Ecuador through cultural notes and curious facts; using an interactive and alternating dynamic to create an approach with the followers. To carry out the research, bibliography and a mixed methodology were used, quantitative in terms of the decoding of statistical data that allow the obtaining of measurable percentages, and qualitative due to the complexity of the analysis of the contents of this portal. One objective of the study was to determine the degree of interest of the users based on the interactions, for this reason an analysis is presented through content analysis matrices, which allowed a detailed observation of aspects and indicators such as the structure, audience, accessibility that are part of a social network. Finally, this research led to a reflection on how to improve the content of this "Tinta Cultural" to awaken more interest in the users and capture a larger audience