Browsing by Author "Quirola Beltrán, Tomás Jefferson"

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    El uso de la fotografía monocromática en la concientización del maltrato animal en la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-11) Quirola Beltrán, Tomás Jefferson; Santillán Meneses, Verónica Elizabeth
    The collective problems strung a series of effects that hinder the development of a society, the coexistence with other living beings is essential, not only in the city, wildlife, ecosystems and even in households, Since the society has made the "pet" animals, part of the daily life, however the tolerance towards the most vulnerable has been affected by beliefs, customs and currently non-profit. Animal abuse is a very little addressed subject, but requires greater attention since these actions mask violent acts to third parties such as: domestic violence, the fact of aggression to others without any precedent is a reflection of social dysfunction. Address this issue from another point of view that awareness, educate and inform society about "the feeling" of animals victims of the "abandonment, trade, stress and physical aggression" through the use of monochromatic photography, supported by the graphic design and visual communication, as the sensations study resource. Developed the analysis, this research genre as a result the production of images "black and white", with an analysis of the compositional elements and concepts, being these evocative images of sensations, as a resource for potential communication to the development of proposals to the problems affecting the city.