Browsing by Author "Quisintuña Masabanda, Fanny Inés"

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    Creación de una empresa productora de cuadros bordados a mano en la comunidad de Chibuleo San Francisco y su comercialización en la ciudad de Quito.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2018-06) Quisintuña Masabanda, Fanny Inés; Chico Frías, Ángel Enrique
    The entrepreneurship project called "Creation of a company that produces hand embroidered pictures in the community of Chibuleo San Francisco and its commercialization in the city of Quito" is proposed as an incentive for the community to have a new source of ideas in this type of activity, oriented towards the labor force of the women of the community. The present project of entrepreneurship was realized with the purpose of contributing to the creation of a company of embroidered pictures, since there are women of the zone with skills for the embroidery blouses to hand with threads and needles in exclusive designs rescuing and maintaining the indigenous culture of the town Chibuleo. With respect to the results obtained from the financial indicators such as the solvency index, liquidity and profitability are appropriate for the project, I can also indicate that the resulting NPV is $ 209,864.33, which is an important factor to initiate said investment, consequently the Entrepreneurship is viable and sustainable over time. In relation to the proposal of the project of entrepreneurship, to open other lines of investigation in relation with the creation of companies, in the indigenous sector taken into account the customs, traditions of the Chibuleo people.