Browsing by Author "Ramírez Parra, Diego Mauricio 1804209102"

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Social media marketing como estrategia de Ventas para la empresa My Shoes de la ciudad de Ambato.
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-06) Ramírez Parra, Diego Mauricio 1804209102; Silva Ordóñez, Iván Fernando 1802490548
Company My Shoes city of Ambato is established by concern for the founder of the company in 2005, during this time have been devoted to the commercialization of footwear for ladies, stylish 100% quality leather and with a staff committed to this way get to meet customer needs. The theme has been done by the need and the great interest of the company to have a presence in online media to reach better sales, it has been unable to develop research where the Social Media Marketing is analyzed based on sites web and Social Media. The results based on an analysis of the different opinions of customers and employees, considering the environment of the organization identify what its strengths, weaknesses, opportunities and threats of these mentioned aspects reveal the interest of employees and customers are. The data produced by field research applied to business customers both internal and external indicate that it is important to correct some aspects , since they are factors that most customers consider as shortcomings that need improvement. The proposed plan is Social Media Marketing as the main tool for positioning their products using the development of social media websites and also what they are advertising arts which help attract customers and get to business growth.