Browsing by Author "Real Oñate, Gloria Cristina"

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    El Canal de distribución online y las ventas de la Empresa Calza Real del Cantón Ambato
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Marketing y Gestión de Negocios, 2015-10) Real Oñate, Gloria Cristina; Jordán Vaca, Jorge Enrique
    The company Calza Real, is dedicated to the production and marketing of footwear through the efficient use of technological resources that greatly facilitate the preparation, we must emphasize that the company has begun a change in relation to marketing management Traditional. This research aims to establish a digital distribution channel, the same contribution significantly to sales growth of the company Calza Real, because at present the use of digital media has become commonplace, users have begun to manage the Internet, how to find information and purchase goods and services to meet their needs and desires. The result achieved in the research should highlight that was to give a clear vision of how it affects digital distribution channel by developing the canvas Canvas and customer empathy matrix, which has allowed the technological development of distribution channel digital. The resulting proposal could be reached in the research is that the company has a digital channel that allows you to take on the challenge that this implies, the Internet has meant that companies have no borders, no schedules and distribution costs and care Customer will decrease dramatically so the proposal that has been developed in research falls significantly.