Browsing by Author "Santana López, Anthony Joshua"

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    Contenido infográfico de la Unidad de Gestión de Riesgos y la percepción de los usuarios sobre la evolución de la pandemia del Covid-19 en la red social Facebook
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Santana López, Anthony Joshua; Proaño Zurita, Jenny de los Ángeles
    In the communication project titled "Infographic content of the Ecuador Risk Management Unit and the perception of users about the evolution of the Covid-19 pandemic on the social network Facebook." This research was carried out under the research line Communication, society, culture and technology and its main objective is to know how the infographic content of Covid-19 affected the perception of users of the social network Facebook. Furthermore, this research has a quantitative methodology, because it uses the two variables to reinforce the research, on the one hand the figures are handled to understand the situation and on the other hand semiotic topics such as colors and their role in the perception of people, a non-probabilistic convenience sampling was used that allows the researcher to have an opinion much more linked to the demands of the research.In the study, it was concluded that people's perception was altered due to the poor use of colors when disseminating the information. Instead of communicating, rather, they panicked about the situation due to the perception that the message to users