Browsing by Author "Silva Ordóñez, Iván Fernando 1802490548"

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El Desarrollo organizacional y su incidencia en el Desempeño laboral del Hospital Básico Baños.
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gerencia de Instituciones de Salud., 2015-08) Ordóñez Zhunio, Zoila vanessa 1803177862; Silva Ordóñez, Iván Fernando 1802490548
The present document raises the development organization of the Basic Hospital Baños and his repercussion in the labor performance of the employees. In addition, the operational context of the institution decides, between that one emphasizes the existence of diverse groups or forms of contract, labor instability, differences and clash between the workers and employees, the lack of communication hospitalizes and especially the discourage. Later, there established the offer that frames factors that they favor to a more flexible administrative management and that competitiveness provides to the servants across the application of instruments of incentives that realize of the ideal performance organization of the same ones.
Estructura organizacional y la Gestión administrativa del GAD Municipal de San Pedro de Pelileo.
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Organización de Empresas., 2015-07) Tintín Pérez, Ana Gabriela 1804637781; Silva Ordóñez, Iván Fernando 1802490548
The GAD Municipal de San Pedro de Pelileo is an institution that carries on business in the provision of public goods and services to meet the needs; guaranteeing the rights of the population that is established in a specific geographical area. It is for this reason that this research has focused on an in-depth study of the problems that arise in the GAD Municipal de San Pedro de Pelileo the methodology used for this research is the survey, the same should apply to all the staff of the institution. The data obtained in the field research show that it is important to conduct a manual describing Organization of the tools available to organizations to facilitate the development of their administrative functions in order to present a consolidated, organized, permanent and updated information on the powers, functions, responsibilities and relationships of each operating unit. Therefore it is important to design an organizational manual to help educate members that make up the GAD Municipal de San Pedro de Pelileo, on information from one area or administrative unit and description of jobs, trying to minimize the lack of obligations of each duplication or control functions, slow and unnecessary complications in the procedures, bad or poor customer service, lack of administrative procedures and others.
El Geomarketing y su incidencia en la Expansión de mercados de NUTRIBIO Cía. Ltda. de la ciudad de Ambato provincia de Tungurahua.
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-06) Ñaupari Jerez, Evelyn Estefanía 1803585551; Silva Ordóñez, Iván Fernando 1802490548
Nutribio Ltda. It is a company dedicated to the distribution and marketing of products such as vaccines, additives and medicines for livestock in the region saw Center, located in the city of Ambato, and boasts the exclusive distribution of products of Sanphar (Brazil) and Inmuner (Argentina). The development is run by the need to minimize the problem and find an alternative solution to the reason for which is has directed research to perform an in-depth analysis that will help identify if possible the implementation of Geomarketing strategies for the expansion of markets of the company. With the data obtained once carried out the surveys that were made both to the company's customers as to their collaborators, is came to the conclusion that Nutribio must change their traditional way of its marketing activities and having as a priority the requirements customers since they are not satisfied with the service they receive. The proposal raised moves toward the development of a Plan of Geomarketing addressing their strategies to the growth of coverage markets capturing new customers and to improve the distribution and after-sales service.
El Marketing digital y su incidencia en la captación de Clientes para la empresa GOLOSITORTIZ de la ciudad de Ambato.
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-06) Olmedo Altamirano, Adolfo Eladio 1803845153; Silva Ordóñez, Iván Fernando 1802490548
The company was founded as a small artisan business dedicated to the elaboration of ice cream of a single type, in September of the year 1990 in the city of Milagro, Guayas province. The business started the contribution of two partners: Mr. Alonso Ortiz and the Lord Roberto Carrera. In the year of 1994 Mr. Alonso Ortiz becomes the sole owner, locating new plants in the Huachi Chico parish of the city of Ambato. Is for this reason that the present research work is focused on implementing Marketing Digital, allowing the company to identify opportunities to expand into new market, which will allow to increase the volume of sales of ice cream. The results obtained in the research carried out to potential customers indicate that Media Digital have become a necessary tool to achieve business success, since the technology is within the reach of everyone. Thus the resulting research proposal becomes a critical factor, since the implementation of a Marketing Digital plan in the company will allow to attract more customers, whereupon the company achieved position in the market and thus achieve business goals.
La Planeación estratégica y su relación en el Desempeño laboral de los trabajadores de la empresa OFFSET Ambato.
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Organización de Empresas., 2015-11) Lanas Cepeda, Mario David 1804268462; Silva Ordóñez, Iván Fernando 1802490548
The PRINT "OFFSET" I located in Canton Ambato, Tungurahua province, with its owner Mr. Alberto Wool Castro, began its activities 38 years ago, the same as using as an important tool graphic design, provides advertising, is dedicated the production of books, flayers, books, magazines, pamphlets, posters, invitations, boxes for interiors, etc. It is for this reason that in the present research project has developed an extensive analysis of internal and external business environment in order to implement a strategic plan to improve worker performance. The data obtained in the research project applied to customers of the company indicates that it is important to apply a Strategic Planning, leading to better work performance of employees and thus meet the objectives in the short medium and long term. As an alternative solution to the problem of a strategic plan covering internal and external situation of Ambato OFFSET and strategies are proposed to improve the administrative situation of the company was developed.
La Promoción de los productos farmacéuticos y su impacto en la disminución de las Ventas en la empresa Botica Bayer franquiciado Farmacias Cruz Azul.
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-07) Pérez Díaz, Hulk Randy 1804545489; Silva Ordóñez, Iván Fernando 1802490548
The company Botica Bayer pharmaceuticals franchisee Pharmacies Cruz Azul, throughout its institutional life has been positioning itself as one of the most important companies in the Midwest in the area of drug marketing providing excellent service. Ignorance of the Promotion of products in the company have caused a considerable decrease in sales, with the implementation of a marketing plan will be known in more detail the position of the customers or consumers about the company, getting better market understanding. The data obtained in the investigation of internal and external customers of the company indicate that it must correct advertising strategies and promotion of pharmaceutical products to achieve the goal of increasing sales. Thus, the proposal focuses on proposing a model with promotional strategies to increase the level of customer perception and sales volume of the company Botica Bayer, as an alternative solution to the problem investigated.
Social media marketing como estrategia de Ventas para la empresa My Shoes de la ciudad de Ambato.
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-06) Ramírez Parra, Diego Mauricio 1804209102; Silva Ordóñez, Iván Fernando 1802490548
Company My Shoes city of Ambato is established by concern for the founder of the company in 2005, during this time have been devoted to the commercialization of footwear for ladies, stylish 100% quality leather and with a staff committed to this way get to meet customer needs. The theme has been done by the need and the great interest of the company to have a presence in online media to reach better sales, it has been unable to develop research where the Social Media Marketing is analyzed based on sites web and Social Media. The results based on an analysis of the different opinions of customers and employees, considering the environment of the organization identify what its strengths, weaknesses, opportunities and threats of these mentioned aspects reveal the interest of employees and customers are. The data produced by field research applied to business customers both internal and external indicate that it is important to correct some aspects , since they are factors that most customers consider as shortcomings that need improvement. The proposed plan is Social Media Marketing as the main tool for positioning their products using the development of social media websites and also what they are advertising arts which help attract customers and get to business growth.