Browsing by Author "Silva San Lucas, David Andrés"

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    Canales digitales: La nueva apuesta del periodismo deportivo
    (Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-03) Silva San Lucas, David Andrés; Naranjo Gamboa, Byron Orlando
    Sports journalism has witnessed a technological transformation that has not left aside this journalistic field, society always seeks to be informed about national and international events around the world and the media have had to migrate to these virtual spaces to be in tune with the current requirements of users. This study investigates the narratives and the main changes that sports journalism has had, trying to renew its dissemination formats, which have allowed to incorporate more entertainment to the products that are consumed. To check the change that sports media and their journalists are constantly making, with the aim of staying current within a world as competitive as communication and journalism, in the first place, a netgraphy also known as virtual etnography has been carried out, seeking from the digital experience itself to contribute the research, in addition, though digital surveys, knows the opinion of users and consumers of sport information and finally, through virtual interviews, talk with communicators within the sports field so that they contribute their academic knowledge and work experience achieved within the profession. This research has allowed to show the benefits it has had in sports journalism, the possibility of complementing with different technological tools, capable of renewing the formats, offering an educational content and at the same time entertaining, which can meet the needs of all users who enjoy different sports.