Browsing by Author "Tedes Arellano, Evelyn Andrea"

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    El packaging forma - función, en la conservación de la mora de los productores del Cantón Tisaleo.
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-04) Tedes Arellano, Evelyn Andrea; Páez Ortíz, Mauricio Ismael
    Tungurahua is the only Province of the Ecuadorian territory that owns Mora de Castilla organic crops, being Tisaleo the canton that has an ample production of this fruit, generating at the same time a high demand of packaging for its transfer, conservation and commercialization. The problem that this research intends to address has to do with the lack of knowledge of the packaging that can be used for the harvest, transportation and commercialization of the delay, the lack of this knowledge has produced a deficient process management starting with the use of inadequate packaging that does not maintain the physical properties of the fruit in the course of the distribution and marketing chain. The research focuses on investigating the harvest, transfer and marketing of the Mora de Castilla produced in the canton Tisaleo and the packaging currently used for the different processes of harvesting, transportation and packaging for marketing to establish and design a package that ensures the quality of the product and attract the attention of the consumer. The study of these processes will help to identify possible materials and supplies to develop a packaging that meets the quality standards necessary for the conservation of the product and that at the same time allow the differentiation of the product in the market, finally seeks to increase the commercial value of the producers of the canton Tisaleo. That is why it is essential to determine a package for the Mora de Castilla produced in the canton Tisaleo using for its construction graphic design tools, technical and ergonomic standards to ensure proper distribution of the product from its harvest to its final delivery.