Browsing by Author "Toasa Sisalema, Israel Rigoberto"

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Creación de una cafetería chocolatería
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2017-11) Toasa Sisalema, Israel Rigoberto; Silva Ordóñez, Iván Fernando
This project of entrepreneurship arises from creating a need from a different point of view from traditional, which consists of identifying a need or a problem that needs to be solved, the idea of entrepreneurship originates because Ecuadorian chocolate is recognized at the level Local and international, as well as the experience gained in the cafeteria service sector where you can see an opportunity due to the large number of people who love chocolate. For this reason, this venture seeks to create a chocolate themed cafeteria, offering a wide variety of products to the market, from drinks, desserts to cocktails, creating spaces for common meetings, strengthening national identity, guaranteeing decent work. Carrying out a market study to identify the perception of the market before the enterprise, a financial study to know the feasibility of the project. As a result of field research, a favorable market acceptance was identified for entrepreneurship, direct competition and demand for entrepreneurship. Through a sensitivity analysis in different scenarios, it was identified that the entrepreneurship project is cost-effective and feasible for its implementation. With the results obtained from the market, technical and financial study it is possible to identify the profitability of the project, the time of recovery of the investment is short because a high initial investment is not required.