Browsing by Author "Toroshina Poalasin, Carlos Guillermo"

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    Producción de pan de chía con masa madre y semillas ancestrales
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-11) Toroshina Poalasin, Carlos Guillermo; Chimborazo Azogue, Luis Edwin
    The bakery San Pedro, began its work activities as a craft company whose direction is focused on the production and marketing of bakery products. Started legally in 2005, since then this family business has been well accepted in the market applying every day hard work in the production of all kinds of bread products, cakes, sweets and snacks made with quality raw materials for all social commitment according to the demands, tastes and preferences demanded by customers. It was decided to carry out the present project, in order to offer the market a healthy option to consume bread, in addition to increasing its income and profits of the company by analyzing the internal and external environment of the same, generating a substantial positioning of the brand in the market, minimizing times and counteracting alterations that harm production and daily operation. After having carried out the research with the data obtained in the market study, the target market was determined (162,987 people), with the technical study was determined the amount of raw material to be used during the production process, the organizational study helped to develop an organizational chart for the departments of the company, with the economic-financial study was known the feasibility and profitability of the project, there was a noticeable lack of publicity and promotion in the market important aspect to generate the success of sales. Under these parameters, the present work of entrepreneurship is carried out, which is directed to the production of chia bread with ancestral seeds and mother dough in order to meet the potential unsatisfied demand in the market.