Browsing by Author "Veloz Cárdenas, Esteban Gonzalo"

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    La comunicación organizacional y la imagen corporativa del Gobierno Autónomo descentralizado Parroquial de Rio Negro del Cantón Baños de Agua Santa de la Provincia de Tungurahua
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-04) Veloz Cárdenas, Esteban Gonzalo; Sánchez Peña, Marco Iván
    This thesis focuses on the research and analysis of organizational communication and the corporate image of the Autonomous Decentralized Parochial Government of Río Negro of the Baños de Agua Santa canton of the Province of Tungurahua. Its content includes important aspects regarding the achievement of the established objectives, in order to benefit the chosen institution and strengthen the knowledge acquired in regard to the population. It is important to note that the first data were collected in the same place through surveys of the population and an interview given by one of the officials of the Parish. Their interpretation and analysis contributed to the collection of information to formulate conclusions and recommendations that are consistent with the reality of the institution. The research project consists of six chapters in which different topics were studied to help identify the dynamics and flow of organizational communication of the Autonomous Decentralized Parochial Government of Río Negro of the Baños de Agua Santa canton of Tungurahua province, in order to analyze the importance of corporate image. Once the necessary information was acquired, the proposal was made, which contains the corporate brand and identity manual focused on improving organizational communication and the corporate image of the government institution thus achieving its positioning in image, identity, recognition and reputation. through a joint empowerment with officials and their inhabitants.