Browsing by Author "Villafuerte Caicedo, Gabriela Alejandra"

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    Comunicación institucional e imagen corporativa de la compañía de seguros Sweaden de la Ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-11) Villafuerte Caicedo, Gabriela Alejandra; Viteri Torres, Walter Francisco
    "Institutional Communication and Corporate Image of the Sweaden Insurance Company of the City of Ambato" The Insurance Company Sweaden is a private institution, the same one that was born from the initiative of a group of businessmen/ partners that he has the vision of a service of quality and important attributes and aggregate values of their products/ services. At the present time Sweaden cia. Insurance is among the 15 most important companies in the country and appointed by the Superintendency of Banks and Insurance, your constant and balanced growth is based on the leadership of its founder and Executive Chairman, who with his management has gained the recognition in the market of your brand. Focuses the research, analysis, training and improvement of complex variables that make up communicative processes in Sweaden The Insurance Company of the city of Ambato, will help to promote the interrelation between their internal and external audiences for its strengthening and improvement of the image and performance of the same, in turn establish a principle of integration, as it is an institution with a flow of information and communication, for the arrival and the fulfilment of its mission and objectives.