Browsing by Author "Viteri Zurita, María Gabriela"

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    Aplicación de materiales alternativos en la elaboración de accesorios
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño de Modas, 2021-02-10) Viteri Zurita, María Gabriela; Betancourt Chávez, Diego Gustavo
    This research project refers to the fusion of non-traditional materials applied to a collection of costume jewelery accessories, to create innovative proposals through the reuse of remnants of indigenous bands or also called chumbis that are combined with already established materials of costume jewelery to promote a market that is more aware of the pollution produced by the textile industry. In addition, it is projected to manual work, innovating in techniques to get the most out of the transformation of the raw material through non-polluting processes. It seeks to offer an alternative that adapts to new fashion trends that are more eco-friendly and sustainable, so that people have a favorable social conscience towards handmade products, with cultural identity and sense of belonging. The study of the differences that exist between jewelery design and jewelery design is proposed, both in materials and concepts, since although jewelery is born as an imitation of jewelery, over time it has been adapted. The types of waste are also studied according to their composition and an analysis of the indigenous bands since they are a fundamental part of the Ecuadorian Andean clothing that are a source of information and knowledge of the worldview. Through a quantitative investigation of women from Ambato between 20 and 35 years old, it was possible to determine the tastes, preferences and demands of the target audience, likewise it was possible to conclude that the predominant occasion of use of accessories is for special events or social gatherings as the case may be.