Browsing by Author "Zurita Alvarado, Verónica Tatiana"

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    La comunicación institucional y el manejo de la información en el Hospital Básico del cantón Pelileo,provincia de Tungurahua
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2020-08) Zurita Alvarado, Verónica Tatiana; Viteri Chavez, Walter Francisco
    Institutional communication, today is very important for both public and private institutions in our country, this leads to maintaining a dynamic of communication with its internal and external public in a way organized by an institution and is aimed at people and groups in the social environment where it carries out its activity, its objective is to establish quality relationships between the institution and the publics it targets, demonstrating empathy and credibility The management of institutional communication in the Basic Hospital Pelileo of the province of Tungurahua and the information it provides to the user has not been handled in an organized way with these two types of public, the community having a lack of knowledge about the services that This health house lends and of which some could be beneficiaries, as for the internal public that works its 8 to 24 hours a day, it always focuses on meeting its working hours but not on an information provider. This research has a quantitative method where information has been collected and a survey has been prepared for two types of public, surveying 37 public servants and 227 Users of this direct observation, which has been carried out in conjunction with the data obtained, and the crossing is made. of variables for the hypothesis of our investigation.