Comunicación Social

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    La campaña de minga por la vida de la gobernación de Tungurahua y la percepción de los lectores de los periódicos el Heraldo y la Hora del cantón Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-05) Almeida Bajaña, Michael Eduardo; Viteri Torres, Walter Francisco
    Communication is the main tool that the global community has to share ideas, spread knowledge and express emotions, among the main elements that contribute to this process of message exchange. This must be properly managed for the progress of peoples, despite certain content issued by the media, both radio, print and television, see the process as a mercantilist industry when it comes to inform. When we talk about media, we refer to the information channels that transmit the messages to the target audience or audience, who interpret them according to their knowledge, so this becomes a spiral process, where the interest of proposing a free culture Of the dangers becomes less and less. Citizen security is part of programs developed by entities that seek community welfare, and that is where the media must cooperate to achieve a harmonious coexistence of those who are part of this global village. It is for this reason that it is taken as fundamental, to investigate the relationship of the media and citizen security programs, and how this can be perceived by citizens. The present research was carried out under a qualitative and quantitative research approach regarding the variables used in the study, where field research was used, through the use of surveys of the selected sample belonging to the readers of the newspapers La Hora And El Heraldo of Canton Ambato. The same one that allowed to see how it is his perception before the contents of the Social Cause “Minga por la Vida” of the Government of Tungurahua, emitted by said newspapers. A questionnaire was applied with specific questions, the results of which justify the proposal developed for the adequate dissemination of such contents, such as the design of a web page exclusively for the issuance of all relevant information of the Social Cause “Minga por la Vida”.