Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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    Análisis de la cuenta de Twitter del presidente Lenín Moreno y la construcción de la opinión pública de enero a marzo de 2018
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-08) Cárdenas Sánchez, Brian Roberto; Soto Dávila, Omar Fabricio
    We will highlight the importance of social networks today, the speed and what is necessary to become efficiently communicated, not to mention the personal nature of that communication. The investigation is based on the twitters of Lenin Moreno's account, from January 1 to March 31, 2018, including the opinion generated with them. Those twitters selected to exemplify, are the ones that emphasize more with respect to importance if considered. Being an official account and speaking of a relevant person of the Ecuadorian politics we can have a clear reference of popularity and its capacity for the creation of public opinion. Twitter being an international social network, free and easy to access, where you can generate your own opinion and give points of view, is favorable to the research, the interaction that has Twitter allows us to determine the influence on certain topics in the platform, how to be able to know which twitter is the most commented or the most liked, or in turn, which are the twitters with the most informational weight that have been published. By way of conclusion, we know that today social networks are playing an extremely important role in communication and therefore within society, precisely the connection sought between rulers and people is by social networks.