Comunicación Social

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    La Educomunicación y la información radial sobre alimentación saludable
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales , Carrera de Comunicación Social, 2017-01) Guevara Sánchez, Renato Germán; Naranjo Gamboa, Byron Orlando
    The media today are very diverse and are available to the whole society, referring to radio news programs do not meet the needs of the Nabatene people about the issue of healthy eating as it is related to multiple chronic diseases prevalent in our society. When we talk about Educommunication, we are referring to a field of research, reflection and social intervention, it is for this reason that is taken as fundamental that this type of communication training used in radio programs in the city of Ambato, with the in order to provide an information tool that promotes healthy eating in the economically active population (EAP) that will help to expand knowledge and allow them to use these media to raise awareness of Ambato city. This research was conducted under a mixed approach to research, ie qualitative and quantitative variables regarding research. field research was applied to obtain results through observation and survey. The sample; It was calculated from the total EAP that is maintained at the level of the city of Ambato 2013, which allowed it to have an overview of the causes and effects that cause more representative the problem is under investigation. a questionnaire whose results justify the proposed creation of an educational jingle for the radio programs of the city of Ambato, with the aim of raising awareness of the importance of being healthy and healthy with proper nutrition in order to maintain was applied better lifestyle.