Comunicación Social

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La programación radiofónica en FM y el nivel de educomunicación en la audiencia del cantón Ambato
(Universidad Técnica de Ambato, Facultad de jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2016-02) Auquilla Mesa, Edgar Paul; Martínez Moya, Carlos Alejandro
ABSTRACT The communication has evolved due to changing trends in the environment to social consciousness so that has been presented several problems and one of them is the inexistence of an integrated profile that promotes and energizes this scheme, so the not count with a radio programming adapted to such changes has limited the process of social progress, which means the system under educommunication that establish and does not allow an extensive coverage and the audience does not satisfy their requirements in this direction in the methodology research that allows establish in the field research the unknowledge that limit incomplete programming, the results of survey allowed to know the needs for the change, so that is important that exist a redesign focused on the social reality, in this proposal present some alternatives of change that allows them to focus a social responsibility for the listener to be integrated into this perspective.