Comunicación Social

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Author: search.filters.author.Azanza Pérez, Alba AlexandraSubject: search.filters.subject.COMUNICACIÓN

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    La comunicación organizacional y la percepción ciudadana de la gestión del Gobierno Autónomo Descentralizado Municipalidad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-11) Azanza Pérez, Alba Alexandra; Viteri Torres, Walter Francisco
    The present study studies the influence of the organizational communication of the Municipality of Ambato on the citizen perception of the inhabitants of the urban parish La Matriz regarding the management of the Decentralized Autonomous Government Municipality of Ambato (GADMA). In order to arrive at a solution to the problem, we have chosen to use quantitative and qualitative approach methodology, through surveys of the journalists-reporters in the city and the inhabitants of the urban parish La Matriz in the canton of Ambato, and the interview with an institutional journalist GADMA. Methodological resources that allowed obtaining relevant information. Once the data obtained from the perception were analyzed and interpreted, it was determined that journalists are aware of what happens inside and outside the GADMA and that they coincide in the deficiency of the processes of organizational communication and the work of The Head of Institutional Communication. On the other hand, most citizens do not feel heard and consider that their opinion is not taken into account for the decisions adopted by the Municipality and does not feel involved in them, which is why public participation is ignored, In the low level of satisfaction regarding the municipal public management qualified between regular and bad. With the results obtained, it is recommended to publicize the municipal services of the directions and departments belonging to the GADMA through a mass media of communication, which contributes to generate a mechanism of participation in which the citizens feel that their opinion is taken consider. Therefore it is suggested the production of a weekly interactive radio program for the dissemination of public services of the GADMA and citizen participation of the inhabitants of the canton Ambato.