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Análisis semiótico de la música entre grupos rockeros “XXX” y “Boogie Blues Band” de la ciudad de Ambato
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02) Azogue Caiza, Patricia Pilar; Vayas Ruiz, Eliza Carolina
The main objective of this research is to show how rock has become a cultural phenomenon capable of being analyzed from a semiotic point of view, in addition to eliminating the different stereotypes that are related to the genre and its fans around it, with the objective to understand various symbols and signs that have marked the subculture in aspects such as clothing, video clips and lyrics in the different audiovisual media selected as an object of study belonging to the rock and heavy metal bands “xxx” and “boogie blues band”. The study is supported by a theoretical framework based on a state of the art composed of renowned authors in relation to the topic of study with quotes and authors such as Néstor García Canclini, Omar Rincón, Ferdinand de Saussure, Charles Peirce, Umberto Eco, among others. In addition, a methodology was carried out with matrices with the objective of creating an analysis. of both the semiotic of the image and the linguistic semiotics, finally, it was demonstrated how rock can be analyzed from an academic perspective, becoming a media with the ability to transmit various knowledge and teachings to its target audience