Comunicación Social

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Author: search.filters.author.Cabrera Tobar, Miguel AlejandroSubject: search.filters.subject.RELACIONES PÚBLICAS

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    Las relaciones públicas y las redes sociales ONLINE, en el área de comunicación de las empresas públicas del GADMA
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-05) Cabrera Tobar, Miguel Alejandro; Martínez Bonilla, Carlos Alberto
    This research allows the study of public relations and online social networks in the area of communication of public enterprises of GADMA, for which research, background and theoretical frame of references was used, so the definitions and elements of the variables were known. The study of the variables was developed through a qualitative and quantitative approach; while the basic modality of investigation is bibliographical because of the revision of texts and antecedents; and a study in field by the collection of information with the technique of survey and check list, in addition the level or type of investigation is descriptive and correlational; this is the way we establish the techniques that manage Public Relations in the public companies of the GADMA. It´s well known that not all have an appropriate internal bulletin, all the messages and information are send directly or through multimedia, they not use Videoconference or meetings ; and the websites or social networks are not adequately managed to publicize the relevant information and share content that the public can find interest. In addition, we investigated the importance of the use of online social networks in the area of communication of public enterprises of GADMA, through the checklist was determined that are not managed properly, in the field study found that social communicators They think that the use of social networks is important and that it is necessary to transmit relevant information, that is why it is necessary to manage them properly. Public employes stated that it is necessary to create a basic manual for the use of online social networks as a valid proposal to solve the research problem.