Comunicación Social

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Representación de género en los murales artísticos de la ciudad de Ambato
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Trabajo Social, 2018-09) Carrillo Jácome, Luis Andrés; Vayas Ruiz, Eliza Carolina
The present work studies the representation of gender produced in a spectator when observing the pictorial murals made and located in the city of Ambato in Tungurahua Ecuador. It determines thematic ones like: Roles, Characteristics of gender as well as symbolisms, artistic reasons and finally its composition, balance and cognitive aspects. It contains, as part of the research, an analysis of perception from the individual aspect and develops an adequate methodology based on several authors, which gives it an authentic range of scientificity. It is concluded that the information collected by the eyes makes us a receiver of that idea or image, symbol or representation. Being mostly iconic figures these generate almost entirely thought; it can’t be considered that conduct or intellect is instantly formed. The main objective is to develop a valid methodological tool for the collection of information regarding the treated