Comunicación Social

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Author: search.filters.author.Fuentes Jácome, Mauricio RicardoSubject: search.filters.subject.COMUNICACIÓN INSTITUCIONAL

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    La comunicación institucional y la imagen corporativa de la Unidad Educativa PCEI "Cadvrish" de la Ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-06) Fuentes Jácome, Mauricio Ricardo; Martinez Bonilla, Carlos Alberto
    The research project has as its theme: THE INSTITUTIONAL COMMUNICATION AND THE CORPORATE IMAGE OF THE EDUCATIONAL UNIT PCEI CADVRISH OF THE CITY OF AMBATO. Its importance lies in giving a coordinated management of the activities that take place in the College, through the institutional communication, thereby achieving greater demand of the student population, and thus improve the corporate image of the school. At all times, the educational offer offered by the school has been empirically disseminated by some media outlets in the city and province, thereby involving a limited number of young people with limited economic resources, which we hope is to reach a larger number Of people, interested in preparing. The purpose of this work is to implement an internal communication plan that will allow us to strengthen the image of the CADVRISH Educational Unit. That is why an internal population has been determined among students, teachers and administrative staff, for which a duly qualified survey was conducted Due to the study carried out it was possible to verify that it is a feasible project, counting on the support of a descriptive research, which allowed us the different philosophical, epistemological, axiological and legal foundations In this way we can emphasize that the importance of a communication plan will positively affect the development of improving the corporate image of the institution. That is why its internal actors in the educational community will be the beneficiaries, since through this project internal communication and interpersonal relationships will improve positively.