Comunicación Social

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Author: search.filters.author.Galarza Díaz, Rómulo JoséSubject: search.filters.subject.MELODRAMA

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    El disfrute de la melancolía: la “rockola” estéticas musicales ecuatorianas
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-08) Galarza Díaz, Rómulo José; Brito Alvarado, Leonardo Xavier
    The present research work, entitled "THE ENJOYMENT OF MELANCOLIA: THE "ROCKOLA" ECUADORIAN MUSICAL AESTHETICS", starts from a bibliographic review related to the central theme, where from the melodrama present in the cultural industries of literature, radio, television, film and music, we seek to understand the social everyday life of the popular class, because in Latin America through the melodrama is built its history and cultural identity, observing how the discourse of love has been used as a strategy to sensitize people at the time of observing the differences in social and cultural classes. Transferring this context to Ecuador, the study of Ecuadorian music is carried out, especially the rock music genre, to understand how the elites exclude popular cultures and all the contents produced and related to them, so this study based on rock music, seeks to understand the ways of life of the Ecuadorian people based on the melodramatic attitude and its discourse of love and melancholy that engages through emotional narratives a series of enjoyable and empathetic contents with Ecuadorian audiences. A methodology based on the elaboration of aesthetic and musical discourse analysis matrices present in the rock and roll genre from the melodramatic section is used, which indicate information such as: musical characteristics, use of rhetorical figures, rhythm and musical tone, assonant and consonant rhyme, language forms, discourse intentionality, structure of the musical discourse. This thesis is divided into: Chapter I, theoretical framework, aimed at refuting, defending and contextualizing this study from the assessment of different theorists who dominate and know the subject of melodrama and cultural industries. Chapter II, the methodology used in this study presents the model in which this research is worked and developed. Chapter III, in the section of discussion and analysis of the results, indicates the information obtained by applying the methodology and theoretical knowledge to the musical songs selected for this study, finally. Chapter IV indicates the conclusions obtained at the end of this research work