Comunicación Social
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Item Mujeres en el periodismo deportivo y el rol que desempeñan en los medios de comunicación(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-08) Gallegos Morales, Erick Santiago; Viteri Torres, Walter FranciscoIn the 21st century, the presence of women in sports journalism, an area of great relevance within the media industry, is still a problem. Using the category of gender to characterize the sports field as a space of generic distinction where dominance is built around masculinity, we analyze how this model transcends in the representation of sports in the press, radio and television. This proposal was also born with the idea of investigating the knowledge of women's participation in sports journalism, which has been created exclusively to occupy roles that limit the opportunities to emerge in the different occupations within the radios in the city of Ambato, including the work of commentator or narrator in soccer games. The methodology used is quantitative, since 370 people (audience) who attend soccer games at the Bellavista stadium in the city of Ambato were surveyed, and interviews were conducted with journalists who have extensive experience in the area of sports journalism. Within the world of journalism, there are women who work in this area, the problem is when they want to get more involved with the media, many assume that this area of journalism should be exercised and led by men. The study on women in sports journalism and participation in the media states that the role of women in radio in soccer broadcasts is to perform commercial voice, field edge or simply fulfill interviews in sports programs, it was also found that it is important the inclusion of women journalists in different functions at the same rank as men, also because it was diagnosed that the audience has not heard many women performing activities in sports programs, there have been very few, yet they would like to hear women in the story or comments in official soccer matches. In short, in the city of Ambato and in different parts of Ecuador, there is still inequality in the field of sports journalism, either by the same stereotypes or simply discrimination. The representation of women in the media in Ambato shows a trend towards greater inclusion, although still insufficient compared to men. The inclusion of more women in these key roles would not only enrich the sports narrative but also contribute to a more just and balanced representation in Ambato's media.