Comunicación Social

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Author: search.filters.author.Guallpa Medina, Oscar VladimirSubject: search.filters.subject.COMUNICACIÓN AMBIENTAL

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    La comunicación ambiental y la conservación de los páramos en la Parroquia de Pilahuin
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-04) Guallpa Medina, Oscar Vladimir; Viteri Torres, Walter Francisco
    The purpose of this study is to analyze the environmental communication and the attitude of the inhabitants in the care of páramos in the community of Tamboloma of the parish of Pilahuin, detailing the causes on the environmental problems, the strengthening of knowledge and the practice of good customs for respect towards the environment. Environmental communication provides the opportunity to sensitize people ecologically through information and education, through communication strategies that improve cognitive levels on the importance of the conservation of páramos in the sector. The research was of documentary, bibliographic and field type where the inhabitants of the community and authorities of the Autonomous Decentralized Government (GAD) Pilahuin were included, where techniques such as interview, survey and photography were applied to establish the reality of knowledge environmental and methods for their cognitive strengthening. In the Ecuadorian territory, public and private organizations have developed different environmental communication activities, with the commitment to guarantee the conservation of the environment and preserve the ecosystems, this due to the level of importance of the natural resources with the country, within the results obtained in the research, highlights the limited knowledge of people about environmental communication and the lack of information programs by the authorities in which it is made known its importance in the conservation of páramos in the parish, so considers it essential to propose a socialization campaign that improves and deepens the information levels on these issues through communication products, to contribute to the practice of activities for the care of natural areas with an adequate environmental responsibility.