Comunicación Social

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Author: search.filters.author.Jiménez Garcés, Ruth CarolinaSubject: search.filters.subject.MELODRAMA

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    Viéndote a los ojos amorcito mío, el discurso melodramático en la película “El Secreto de sus ojos
    (Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-03) Jiménez Garcés, Ruth Carolina; Brito Alvarado, Xavier Leonardo
    This research deals with the topic: “LOOKING YOU IN THE EYES, MY LOVE, THE MELODRAMATIC SPEECH IN THE MOVIE “THE SECRET IN THEIR EYES””, for which a bibliographic review was approached from communication, consolidating some fundamental concepts about melodrama, cinema, cinematographic melodramatic story, identities and modernity. The methodology used was taken from melodramatic analysis matrices: registration, relationship and discourse of melodrama, to understand and explain the possible relationships and correspondences between the melodramatic contexts and the individuals represented in the Oscar-winning Argentine film. “The secret in their eyes” (2009). The thesis is divided into: Chapter I, presents the theoretical framework, aimed at strengthening and theoretical intersection on the proposed topic; Chapter II, which describes that the methodology used is qualitative and how it has been developed; Chapter III, which exposes the analysis and discussion of the results obtained with the application of methodology and the verification of the hypothesis or research question; and, Chapter IV, which shows the conclusions of this research work. The history of Latin America can be counted through from the melodrama, because its experiences have been recorded in literature, radio, cinema and television, being able to understand more widely the formation of the social and historical aspects and the cultural identity of the entire region and how love has been used to build stories as a strategy to touch sentimentality generating cultural disputes. In this way, it can be verified how the melodrama has conditioned the behavior of the population, which is expressed in movies, novels, music, poetry, politics, among others, educating sentimentally on how is the correct way in which one must feel and act in relationships of love, envy, betrayal and excess, building imaginaries of symbolic subjectivities.