Comunicación Social

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Author: search.filters.author.Marge Padilla, Daniela Fernanda

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    Comunicación institucional y la identidad corporativa de Cinema-Manía (Sociedad de realización audiovisual y artes escénicas) fundación cultural
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Derecho, 2017-06) Marge Padilla, Daniela Fernanda; Barriga Tamay, Marcelo Gustavo
    This research focuses on the development of a strathegical plan of institutional communication that strengthens the corporate identity of Cinema-Mania Audiovisual Society and Performing Arts Cultural Foundation, in order to position it effectively, being this a contribution to enforce the management of their communication processes through communication strategies. This institution is a non-profit, private and independent legal entity, that sustains its constitution in the Title 30 of the Civil Code, book first and bases its operations in the Regulation for the Operation of the Unified Information System of Social Organizations and Citizens (SUIOS) (Executive Decree Nº 16, June 2013). In this regard, follows the aforementioned legal rules and other related provisions of the Republic of Ecuador, its statute and internal regulations. It is an artistic and cultural entity with its official address whereabouts is determined by its Board of Directors, currently its headquarters being located in the city of Ambato. Its main objective is: Support the vision of each and all those creators of audiovisual and performing arts, in their different specialties (…) academics, for their own rights or vocationals, so that they can crystallize and execute their projects, through the cooperative work, solidarity and teaming with others who share their concerns and interests (…) thereby enhancing the art and cultures (Article 6, ítem a, Statute Cinema-Mania). This goal is absolutely aligned with the active development of cultural rights under the equatorian Constitution from 2008, which includes the strengthening of the cultural and artistic sector. Actually, Cinema-Mania is promoted via social media accounts on the web, such as: Facebook, twitter and YouTube, visibilizing the work that has been realizing the institution; however, the promotion is not effective, reason for which both the internal public does not assume an absolute commitment of being part of the organization, neither the external public is interested in joining the artistic and cultural dynamics provided by the institution. An institutional communication plan is a tool that surges to confront this problem. Therefore, not only would propose communicational strategies, but also promotional activities and innovative diffusion. By implementing this, the optimal positioning of the corporate identity of Cinema-Mania it will be achieved. This research has a great value, due that it will allow me to apply the know-how’s learned during the career, as much as the experiences gained in collective processes of activism for the exercise of cultural rights in our province. Also, because it will mean a broad contribution to society once come to the practice into the artistic and cultural institution where the research will be executed.