Comunicación Social

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El ideario de la belleza a través de la narrativa de los dibujos animados: análisis de las películas de Shrek
(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-04) Pérez Basurto, Dayana Selena; Brito Alvarado, Xavier Leonardo
The central point of this research is to present cartoons as a source of permanent teachings within the audience and than they tend to evolves over time. Thus, this thesis shows a comparison between traditional fairy tales and the following animated film deliveries: Shrek (2001), Shrek 2 (2004), Third Shrek (2007) and Shrek forever (2010) from DreamWorks in the United States. In turn, it exposes the contemporary social debate that is created around these films against themes such as beauty, ugliness, good, bad, femininity, fairy tales, among others. It also provides a quick description of the main characters, identifying physical, emotional datas, the changes that exist and their role within each delivery, in order to propose an analysis of the most important scenes of the four films, in which it is attempted to stand out these principal ideas and the irony that is shown in the changes in the production. To finally show how these four films created a new way of looking at cartoons, in which more realistic narratives can be deployed in which happiness is depreved by physica, social and cultural standards.