Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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Has files: YesSubject: search.filters.subject.CONSERVACIÓN

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    Procesos de capacitación del departamento de cultura del gobierno provincial de Tungurahua, y la conservación del idioma kichwa en los jóvenes
    (Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-04) Tisalema Jinde, Achic Paola; Naranjo Gamboa, Byron Orlando
    The theme of this project is Training Processes of the Department of Culture of the Provincial Government of Tungurahua, and the conservation of the Kichwa language in young people. The main objective of which was to determine how the training processes of the department of culture of the Provincial Government of Tungurahua are developed, aimed at the conservation and strengthening of the Kichwa language in young people. The same one that maintained a qualitative-quantitative approach, at first it is of a qualitative nature, because it is a research of a social nature, it uses the collection and analysis of data to answer the research questions by which it was possible to demonstrate the difficulties that generated through the use of statistical instruments, such as the survey, which was applied to young people, and the interview with the director of the department of culture of the Provincial Government of Tungurahua, through the application it was determined that there are different factors which the process has not been carried out, it is recommended to carry out the training plan in strengthening and conservation of the Kichwa language
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    La educomunicación y la preservación del medio ambiente en el bachillerato de la Unidad Educativa Joaquín Arias
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2020-08) Morales Yanes, Jimena Elizabeth; Medina Guerra, Franklin
    The environmental edu-communication leads us to work based on the participation and training of committed, caring and empowered individuals, capable of building a society with environmental principles and values that open door to the development of sustainability and preservation of the environment. The present project deals with the interdisciplinary topic edu-communication, a theoretical-practical field formed by two disciplines, education and communication, which seeks a solution to environmental problems. This research's main objective is to demonstrate how the edu-communication process occurs in the preservation of the environment. in the area high school of the Unidad Educativa Joaquín Arias. For get a response, it was necessary to carry out a quantitative investigation through content analysis, in this case the TiNi methodology, and qualitative through a semi-structured interview, thus showing how the issue of educommunication in the Institution is addressed, the processes that apply for the preservation of the environment and what environmental values students have towards the environment.
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    La comunicación ambiental y la conservación de los páramos en la Parroquia de Pilahuin
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-04) Guallpa Medina, Oscar Vladimir; Viteri Torres, Walter Francisco
    The purpose of this study is to analyze the environmental communication and the attitude of the inhabitants in the care of páramos in the community of Tamboloma of the parish of Pilahuin, detailing the causes on the environmental problems, the strengthening of knowledge and the practice of good customs for respect towards the environment. Environmental communication provides the opportunity to sensitize people ecologically through information and education, through communication strategies that improve cognitive levels on the importance of the conservation of páramos in the sector. The research was of documentary, bibliographic and field type where the inhabitants of the community and authorities of the Autonomous Decentralized Government (GAD) Pilahuin were included, where techniques such as interview, survey and photography were applied to establish the reality of knowledge environmental and methods for their cognitive strengthening. In the Ecuadorian territory, public and private organizations have developed different environmental communication activities, with the commitment to guarantee the conservation of the environment and preserve the ecosystems, this due to the level of importance of the natural resources with the country, within the results obtained in the research, highlights the limited knowledge of people about environmental communication and the lack of information programs by the authorities in which it is made known its importance in the conservation of páramos in the parish, so considers it essential to propose a socialization campaign that improves and deepens the information levels on these issues through communication products, to contribute to the practice of activities for the care of natural areas with an adequate environmental responsibility.