Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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Subject: search.filters.subject.AUDIENCIA

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Now showing 1 - 6 of 6
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    Podcast, una potente manera de entretener a los jóvenes
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-08) Padilla Vega, Elisa Fernanda; Herdoiza Mancheno, Franklin Germánico
    The internet is so wide that it allows to create all kinds of content, every day new ways of entertainment emerge on the web, and the podcast is not left behind because it has come to position itself in the minds of young people, because the topics that can be touched there are very broad, you can listen to it at any time and anywhere, you only need a mobile device to easily access a podcast. The main objective of this research is to analyze the influence of podcasts as a powerful way of entertainment in young people between 19 and 30 years of age, in addition to analyzing the topics that are addressed in the different chapters that are published on various platforms, and the reactions of the audience to them. In order to achieve the proposed objectives, a mixed qualitative and quantitative approach was used, with different methods such as interview, content analysis and survey, which were conducted to producers of podcasts and young people, precisely students of the Communication career of the Technical University of Ambato. The results showed that podcasts are a powerful way to entertain young people since they prefer entertainment podcasts rather than other topics in their free time or boredom, and they would like to participate in the production of a podcast. On the other hand, the producers of the podcasts analyzed deal with topics that are related to youth, such as anecdotes, everyday stories, humor.
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    La función educativa en los contenidos de la radio FM y el nivel de conocimientos de la audiencia del sector urbano en el Cantón Pelileo
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-08) Pilla Balseca, Eduardo Javier; Gamboa Orozco, Luis Alberto
    The present research work was based on the analysis of the contents of the FM radio and on the level of knowledge of the audience of the urban sector in the Pelileo canton, which determined that the radios with FM radio station in the locality There are two: Radio Stereo Única and Fantasma, where the radio with the largest audience is Stereo Única. In addition, the analysis of a focus group was carried out, with two professionals who are experts in the area of communication. The objective of this research work was to analyze the importance of the educational function in the contents of the radio and the level of knowledge of the urban audience of the canton; The inquiry was based on a qualitative-quantitative paradigm with the purpose of directing the present process of radio communication of educational content, in such a way as to increase the knowledge of the audience, taking into consideration the programming that is transmitted in the different schedules in the different radios. The techniques applied were, in the first instance, the survey that was directed at radio listeners, then the content analysis was carried out, which consisted of an intellectual operation that sought to objectively describe the study of radio content, and, finally, the group of discussion that is characterized by recovering the active participation of those involved.
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    La producción radial convencional y la prefernecia musical de los estudiantes de primer semestre de la Carrera de Comunicación Social de la Universidad Técnica de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-11) Gavilanes Sánchez, Mónica Rocío; Viteri Torres, Walter Francisco
    The present research work seeks to encourage the active participation of First Semester students of the Social Communication Career in terms of conventional radio production and the development of specific musical programs. The mass media have taken huge steps nowadays, so they are part of the daily life of each individual, their main function is to inform, entertain and educate, that is why radio has been considered as one of the most important means of communication. Influential, more tuned and interactive with society, thanks to its broad coverage, immediacy and credibility. The voice has power over the listeners being very assertive and used appropriately, the programming stipulated by the radio media covers different formats of programs but it is the musical programs that have the most youthful tuning, after the appearance of musical platforms it has been losing audience. When executing the surveys to the students and the interviews to the producers of conventional radio it is verified that the young people have wider musical necessities, reason why the insertion of the same ones to the radial processes is of vital importance besides the design of a grill of youth musical programming, which contains musical rhythms more varied and meets your needs.
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    El manejo en las redes sociales y el contenido informativo de Unimax Televisión en el año 2016
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Derecho, 2017-06) Aldás Yanchapanta, Omar Joselo; Chicaíza Morales, Miguel Ángel
    Social networks are one of the trends most used by people in the world, through this virtual platform people communicate and share information in seconds. That is where the traditional media seek to penetrate these alternative channels of communication for the purpose of getting or recovering audiences of new and own public. People use social networks to promote business, make complaints or simply communicate with friends or loved ones, as a result, it has been seen that news programs in traditional media have incorporated in their journalism strategies to these platforms With the purpose of providing faster information and wider coverage. It is not enough that a news program has accounts in social networks, if they do not give an adequate use, for that reason I propose to design a communication plan for the management in the social networks of the informative content of the news program of Unimax Television which will allow updating The news built in the press department and keep the citizens informed of the events that happen in the city, the province and the country.
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    La programación radiofónica en FM y el nivel de educomunicación en la audiencia del cantón Ambato
    (Universidad Técnica de Ambato, Facultad de jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2016-02) Auquilla Mesa, Edgar Paul; Martínez Moya, Carlos Alejandro
    ABSTRACT The communication has evolved due to changing trends in the environment to social consciousness so that has been presented several problems and one of them is the inexistence of an integrated profile that promotes and energizes this scheme, so the not count with a radio programming adapted to such changes has limited the process of social progress, which means the system under educommunication that establish and does not allow an extensive coverage and the audience does not satisfy their requirements in this direction in the methodology research that allows establish in the field research the unknowledge that limit incomplete programming, the results of survey allowed to know the needs for the change, so that is important that exist a redesign focused on the social reality, in this proposal present some alternatives of change that allows them to focus a social responsibility for the listener to be integrated into this perspective.
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    Los formatos radiofónicos y el entretenimiento en la audiencia de Radio Bonita FM 93,7 en la Parroquia Matriz de la ciudad Ambato.
    (2013) Núñez Valencia, Marisol Carolina
    El presente proyecto se ha desarrollado con el propósito de determinar los formatos radiofónicos y el entretenimiento en la audiencia de Radio Bonita FM 93.7 en la parroquia matriz de la ciudad de Ambato, mediante una modalidad de campo y bibliográfica documental se pudo determinar el problema y desarrollar el marco teórico mediante técnica de encuesta aplicada a los clientes internos y externos de la estación radial, de la misma manera se utilizó una entrevista a la gerente, se tabuló y se graficó los resultados obtenidos para analizarlos e interpretarlos, los mismos que llevaron a determinar conclusiones y recomendaciones, por lo que se propuso el diseño de una guía de formatos radiofónicos para generar el entretenimiento en la audiencia de Radio Bonita FM 93.7 con el fin de proporcionar una programación innovadora al radio escucha.