Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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    De ama de casa a heroína: discurso de género en las películas de Blancanieves
    (Universida Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales,Carrera de Comunicación Social, 2022-09) Alejandra Anais, Layedra Escobar; Leonardo Xavier, Brito Alvarado
    ABSTRACT Children's cinema presents in its animated productions stereotypes and gender roles to children, who, feeling represented and identified by the characters, replicate their behaviors and actions in the society in which they are developing. Each animated film contains ideologies of the year in which it was created, that is why, in order to show the changes in the gender media discourse, two children's films are studied and analyzed: “Snow White and the Seven Dwarfs” (1937) and “Red Shoes and the seven dwarfs” (2019). The methodology used in this research is discourse analysis based on Patrick Charaudeau. An analysis matrix of the characters, of the scenes and a comparative matrix is used, all this to determine what are the stereotypes and gender roles presented by the characters, the media discourse that each film projects and finally the comparison between the two feature films to show if there is a positive change in the gender discourse. The main conclusion reached with this investigative work is that the two animations show completely different stereotypes and gender roles, where the woman goes from being the head of the household and dominated by men to being the heroine and adventure partner of the male characters.
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    El ideario de la belleza a través de la narrativa de los dibujos animados: análisis de las películas de Shrek
    (Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-04) Pérez Basurto, Dayana Selena; Brito Alvarado, Xavier Leonardo
    The central point of this research is to present cartoons as a source of permanent teachings within the audience and than they tend to evolves over time. Thus, this thesis shows a comparison between traditional fairy tales and the following animated film deliveries: Shrek (2001), Shrek 2 (2004), Third Shrek (2007) and Shrek forever (2010) from DreamWorks in the United States. In turn, it exposes the contemporary social debate that is created around these films against themes such as beauty, ugliness, good, bad, femininity, fairy tales, among others. It also provides a quick description of the main characters, identifying physical, emotional datas, the changes that exist and their role within each delivery, in order to propose an analysis of the most important scenes of the four films, in which it is attempted to stand out these principal ideas and the irony that is shown in the changes in the production. To finally show how these four films created a new way of looking at cartoons, in which more realistic narratives can be deployed in which happiness is depreved by physica, social and cultural standards.