Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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Subject: search.filters.subject.CULTURA ORGANIZACIONAL

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    Comunicación interna e imagen corporativa del club social y deportivo Macará de la Ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-05) Pazmiño Maya, Luis Andrés; Barriga Tamay, Marcelo Gustavo
    The present investigation focuses on the elaboration of a Communication Plan that contains new strategies for communication and marketing, with the purpose of improving the Internal Communication and corporate Image of the Social club and Deportivo Macará in the city of Ambato. The Communication Plan is an important tool in the growth of the institution, as it helps to inform, disseminate or make known to its stakeholders: ideas, projects and new methods. Thus achieving an acceptance in the internal and external organizational environment. By correctly fulfilling the strategies of the Communication Plan, the results obtained will be in the medium and long term, and will build up the reputation of the institution and sets the standard for what the company wants to achieve. The most benefit of the Directory, that presides over the Club, will be the sponsor and general fan of the CSD. Macara. This is why the institution considers that it is necessary to apply the plans and projects adapted to new technologies for the dissemination of a Club in all its aspects, in Administration, Marketing, Sponsors, Club regulations and bylaws and Coordination of training categories with its primary group of employees. Ambato's Social Club and Deportivo Macara will play a significant role through its strategies, actions and communication methods to improve its Internal Communication and Corporate Image, so that its stakeholders identify and feel part of the institution.
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    Gestión publicitaria e imagen corporativa de la Cámara de Comercio de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales , Carrera de Comunicación Social, 2016-11) Soto Armas, Ximena Madeley; Jiménez, Alvaro
    The present research focuses on the development of a plan of advertising that contains new strategies of communication and marketing as the advertising is, with the aim of improving the corporate image of the Chamber of Commerce of Ambato. Having a Plan of advertising is considered a factor of great importance because it helps to spread or inform the public about an idea, image, good or service through the media, with the goal of motivating the objective public toward an action of loyalty or consumption. The brand gets to position itself on the minds of the audience in the long term due to the correct advertising management, creating in this way a perceptual space that define the essence and place of the organization as well as the benefit that is obtained, in this case, by those who are members of the Chamber of Commerce of Ambato. This is so that it is believed in the institution that it is necessary to include itself in the different media which allow to provide information to its partners and citizenship that is the reason why it is decided to give ways to the proposal that it is laid out in this research. Therefore the Chamber of Commerce of Ambato will assume a significant role that, through effective and strategic actions will allow the entity to improve its corporate image and as a result to publish its services to manage, in this way, that the different audiences and stakeholders identified it and at the same time comprehend clearly its activity.
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    La Comunicación Institucional y la imagen corporativa en el GAD de Atahualpa
    (Universidad Técnica de Ambato, facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2016-05-25) Cañizares Mena, Alex Javier; Martínez, Alejandro
    ABSTRACT Institutional Communication has become a strategic axis that must be managed transversally in organizations. Theories of communication and information and organizational development consider communication as essential for each of the existing labor relations in context to be effective tool. A communication is understands as a system in which there are elements that interact with each other and in turn these elements are modified. The principles governing this system are not simply the sum of each of them, each of them must have its own characteristics as they are completely different from each other and each being an individual system. For this reason communication from any of its prospects, forms a set of strategies, tools and important actions in the competitive environment, so to use it in an effective and efficient manner can become a factor for success in any organization. Focus the analysis, diagnosis, organization and development of complex variables that make communication processes in the GAD Parish of Atahualpa contribute to foster the relationship between actors to strengthen and enhance the identity and performance thereof and thus constitute a principle of integration , as an entity with an optimal flow of information and communication reaches visional fulfill its mission and objectives.
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    La comunicación institucional y la identidad corporativa en la camara de Comercio de Ambato
    (2015) Vaca Córdova, Noemí Elena; Lascano Cevallos, Alexander Darío
    La Comunicación Institucional se ha convertido en un eje estratégico que debe ser gestionado de manera transversal en las organizaciones. Las teorías de comunicación e información y de desarrollo organizacional consideran a la comunicación como herramienta fundamental para que cada una de las relaciones existentes en contexto laboral sean efectivas. A la comunicación se la comprende como un sistema en el cual existen elementos que interactúan unos con otros y a su vez estos elementos son modificados. Los principios que rigen a este sistema no son simplemente la suma de cada uno de ellos, cada uno de los mismos debe poseer sus propias características ya que son totalmente diferentes unos de otros siendo así cada uno un sistema individual. Por esta razón la comunicación desde cualquiera de sus perspectivas, conforma un conjunto de estrategias, instrumentos y acciones importantes en el entorno competitivo, por ello al emplearla de una manera efectiva y eficaz puede llegar a convertirse en un factor de éxito en cualquier organización. Centrar el análisis, diagnóstico, organización y perfeccionamiento de las complejas variables que conforman los procesos comunicativos en la Cámara de Comercio de Ambato aportará para propiciar la interrelación entre sus actores para fortalecer y mejorar la identidad y desempeño de la misma y constituir así un principio de integración, pues una entidad con un flujo de información y comunicación optimo llega a cumplir sus objetivos misionales y visiónales.