Comunicación Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894
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Item Mujeres en el periodismo deportivo y el rol que desempeñan en los medios de comunicación(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-08) Gallegos Morales, Erick Santiago; Viteri Torres, Walter FranciscoIn the 21st century, the presence of women in sports journalism, an area of great relevance within the media industry, is still a problem. Using the category of gender to characterize the sports field as a space of generic distinction where dominance is built around masculinity, we analyze how this model transcends in the representation of sports in the press, radio and television. This proposal was also born with the idea of investigating the knowledge of women's participation in sports journalism, which has been created exclusively to occupy roles that limit the opportunities to emerge in the different occupations within the radios in the city of Ambato, including the work of commentator or narrator in soccer games. The methodology used is quantitative, since 370 people (audience) who attend soccer games at the Bellavista stadium in the city of Ambato were surveyed, and interviews were conducted with journalists who have extensive experience in the area of sports journalism. Within the world of journalism, there are women who work in this area, the problem is when they want to get more involved with the media, many assume that this area of journalism should be exercised and led by men. The study on women in sports journalism and participation in the media states that the role of women in radio in soccer broadcasts is to perform commercial voice, field edge or simply fulfill interviews in sports programs, it was also found that it is important the inclusion of women journalists in different functions at the same rank as men, also because it was diagnosed that the audience has not heard many women performing activities in sports programs, there have been very few, yet they would like to hear women in the story or comments in official soccer matches. In short, in the city of Ambato and in different parts of Ecuador, there is still inequality in the field of sports journalism, either by the same stereotypes or simply discrimination. The representation of women in the media in Ambato shows a trend towards greater inclusion, although still insufficient compared to men. The inclusion of more women in these key roles would not only enrich the sports narrative but also contribute to a more just and balanced representation in Ambato's media.Item Performance Drag Queen: El arte como escenario político(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-08) Guevara Freire, Karen Mishell; Brito Alvarado, Leonardo XavierCurrently, the concept of art has been diluted by multiple discourses of contemporary thought such as postmodernity, virtuality and technological advances, creating confusion about what art is. This has led to superficial imitations, falling into discourses of banality of the modern world. It is crucial to retake art as an artistic and political manifestation, its original definition. Art is not only a space where aesthetics of the beautiful, the ugly, the sublime or the abstract converge, but also a political space. This research highlights the need for an interdisciplinary dialogue in the Social Sciences, where thoughts about gender, subject, body vindication and communication converge, moving away from punitive and reductionist views that generate oppression and discrimination. This topic is relevant for the communicational debate and to open the dialogue on historically invisible scenarios. The methodological approach of the research is divided into two moments. The first is a theoretical and bibliographical tour to discuss the categories and concepts present, such as art, drag, performance and theater. This in order to build a solid epistemic route to reflect from communication on scenarios made invisible by historical, social and political conjunctures. In the second moment, a semiotic analysis of the performance presented by Larvarye during the "Dragada Por La Diversidad" is developed. In addition, interviews are conducted to obtain a greater wealth of information and to understand how drag art uses various elements to convey ideas. Queer and feminist theories question gender binarity and sexual norms, promoting the recognition of diverse identities as human rights. Semiotic analysis and interviews reveal that drag performance uses symbols to rethink and challenge social norms, becoming a tool for critical reflection and social transformation. Drag art is a testimony of resistance that addresses social, political and cultural issues, turning the body into a space of resistance and collective memory. Drag performance, as "artivism", opens a dialogue on inclusivity, social justice and rights, promoting greater empathy and understandingItem Análisis de los discursos narrativos cinematográficos lgbt+ en las películas “Milk”. y “Bros(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-09) Franco Miranda, Kevin Andrés; Vayas Ruiz, Eliza CarolinaThe main intention of this research is to analyze LGBT+ cinematic narrative discourses in the films "Milk" (2008) and "Bros" (2022). Each selected film contains a context and ideology from its respective year, allowing for the examination of changes in the representation of the queer community in cinema. Two LGBT+ genre films are studied and analyzed to explore the different criteria and characteristics used to analyze this type of discourse, as well as gender perspectives and sexual diversity in popular culture. Thus, the methodology used in this research is critical discourse analysis based on Eiroa and Barranquero's approach. The research focuses on developing conceptual strategies to address the study's topic, such as characters and scenes. The aim is to determine how LGBT+ themes and other relevant elements are approached and how they relate to the dominant social discourses of their respective eras. As a result, this research concludes that the two films depict different stereotypes and prejudices. The homosexual community transitions from being portrayed with prejudices and a struggle for their rights to being exemplified with real and fitting issues, such as acceptance and internal and external discrimination within the homosexual world.Item De ama de casa a heroína: discurso de género en las películas de Blancanieves(Universida Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales,Carrera de Comunicación Social, 2022-09) Alejandra Anais, Layedra Escobar; Leonardo Xavier, Brito AlvaradoABSTRACT Children's cinema presents in its animated productions stereotypes and gender roles to children, who, feeling represented and identified by the characters, replicate their behaviors and actions in the society in which they are developing. Each animated film contains ideologies of the year in which it was created, that is why, in order to show the changes in the gender media discourse, two children's films are studied and analyzed: “Snow White and the Seven Dwarfs” (1937) and “Red Shoes and the seven dwarfs” (2019). The methodology used in this research is discourse analysis based on Patrick Charaudeau. An analysis matrix of the characters, of the scenes and a comparative matrix is used, all this to determine what are the stereotypes and gender roles presented by the characters, the media discourse that each film projects and finally the comparison between the two feature films to show if there is a positive change in the gender discourse. The main conclusion reached with this investigative work is that the two animations show completely different stereotypes and gender roles, where the woman goes from being the head of the household and dominated by men to being the heroine and adventure partner of the male characters.Item El ideario de la belleza a través de la narrativa de los dibujos animados: análisis de las películas de Shrek(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-04) Pérez Basurto, Dayana Selena; Brito Alvarado, Xavier LeonardoThe central point of this research is to present cartoons as a source of permanent teachings within the audience and than they tend to evolves over time. Thus, this thesis shows a comparison between traditional fairy tales and the following animated film deliveries: Shrek (2001), Shrek 2 (2004), Third Shrek (2007) and Shrek forever (2010) from DreamWorks in the United States. In turn, it exposes the contemporary social debate that is created around these films against themes such as beauty, ugliness, good, bad, femininity, fairy tales, among others. It also provides a quick description of the main characters, identifying physical, emotional datas, the changes that exist and their role within each delivery, in order to propose an analysis of the most important scenes of the four films, in which it is attempted to stand out these principal ideas and the irony that is shown in the changes in the production. To finally show how these four films created a new way of looking at cartoons, in which more realistic narratives can be deployed in which happiness is depreved by physica, social and cultural standards.Item Representación de la homosexualidad en las telenovelas colombianas "Betty la fea" y "Enfermeras(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-04) Sevilla Guevara, Daniela Lizbeth; Viteri Torres, Walter FranciscoThe soap opera is the most important media cultural product in Latin America, a subject of which it’s pertinent to open new debates oriented to the LGBT issue, for which the soap opera and the discourses of homosexuality must be related. The issues related to this social group are in constant cultural and academic debate, given this, the soap opera has assumed part of this social debate, making homosexuality visible outside the stereotypes of sin, evil, abnormality that have been present over time in Latin America. The objective of the research is to compare the narratives of homosexuality in the Colombian soap operas "Yo soy Betty, la fea" and "Enfermeras", for which it is intended from the perspective of communication, social sciences, homosexuality and soap opera, carry out an analysis of gender discourse, linked to a qualitative approach that allows to understand the changes presented by the representation of homosexuality in Colombian soap operas, which have in their plot at least one gay character that is the object of analysis, to obtain the required results from those. It's concluded that the representation of homosexuality in telenovelas, after 20 years, has had a change, because the gay is no longer shown as the effeminate, nor that person capable of assuming roles considered socially as feminine, on the contrary, now his social circle cannot detect if he is homosexual, now he is cautious and reserved about his sexual orientation.Item Entre el amor, el poder y el dinero: Las narco novelas(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-11) Espín Vargas, Daniela Karina; Brito Alvarado, Xavier LeonardoDue to the great success of telenovela productions with contents related to drug trafficking and prostitution, the general objective of this research work is to theoretically map narco soap operas as an aesthetic and melodramatic discourse of Latin American violence; For this purpose, it is considered as national and international investigative antecedents works of analysis of narco soap operas in relation to various aspects that revolve around their narrative, in addition to theoretically substantiate and conceptualize definitions, bibliographic sources and recent academic articles were used. The methodology used corresponds to a theoretical review from the communication and social sciences of the narco soap opera “Without boobs there is no paradise”; With a critical approach to the melodramatic and aesthetic constructions on the culture of drug trafficking, in such virtue, through a qualitative approach, the author establishes her analysis of the narco-soap opera selected for its content related to drug trafficking and the role of women in this narco-soap opera. It is concluded that the narco soap opera is a fictional representation that in most cases encourages female stereotypes, makes use of inappropriate language and violence, exposing the social, cultural, and political realities of the countries, in the analysis of the novel "Without tits There is no paradise” also identifies an ethical discourse on the consequences of belonging to the world of drug trafficking.Item La imagen publicitaria desde la perspectiva de género en los medios impresos entre la época contemporánea y posmoderna(Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-02) Ruiz Durán, Erika Fernanda; Guamán Guadalima, Nelly GabrielaAdvertising plays an important role within society, because through this unimaginable things can be made known that make people have certain behaviors or desires to achieve life or the articles offered by the media through their advertisements. In this way, it is important to highlight that they show ideals or behaviors that minimize, discriminate and undermine the dignity, honor, self-esteem and value of each individual. In the present research work, 14 images between the years 1950 and 2019, belonging to the newspaper "El Heraldo" of the city of Ambato, were analyzed, where they show how over the years the image of women was denigrated, objectified and sexualized for the sale of products. At present, there is another perspective regarding these publications due to certain movements that watch over women's rights, in this case “feminism” and public policies that in some way regulate that women are not taken as a object for consumption. Likewise, the quantitative methodology is of vital importance in this project to understand the proposed phenomenon; The techniques applied were the analysis of contents and indicators that help to understand when? where? and because? these macho publications were stopped.Item Representación de género en los murales artísticos de la ciudad de Ambato(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Trabajo Social, 2018-09) Carrillo Jácome, Luis Andrés; Vayas Ruiz, Eliza CarolinaThe present work studies the representation of gender produced in a spectator when observing the pictorial murals made and located in the city of Ambato in Tungurahua Ecuador. It determines thematic ones like: Roles, Characteristics of gender as well as symbolisms, artistic reasons and finally its composition, balance and cognitive aspects. It contains, as part of the research, an analysis of perception from the individual aspect and develops an adequate methodology based on several authors, which gives it an authentic range of scientificity. It is concluded that the information collected by the eyes makes us a receiver of that idea or image, symbol or representation. Being mostly iconic figures these generate almost entirely thought; it can’t be considered that conduct or intellect is instantly formed. The main objective is to develop a valid methodological tool for the collection of information regarding the treated