Comunicación Social
Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894
Browse
4 results
Search Results
Item El disfrute de la melancolía: la “rockola” estéticas musicales ecuatorianas(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-08) Galarza Díaz, Rómulo José; Brito Alvarado, Leonardo XavierThe present research work, entitled "THE ENJOYMENT OF MELANCOLIA: THE "ROCKOLA" ECUADORIAN MUSICAL AESTHETICS", starts from a bibliographic review related to the central theme, where from the melodrama present in the cultural industries of literature, radio, television, film and music, we seek to understand the social everyday life of the popular class, because in Latin America through the melodrama is built its history and cultural identity, observing how the discourse of love has been used as a strategy to sensitize people at the time of observing the differences in social and cultural classes. Transferring this context to Ecuador, the study of Ecuadorian music is carried out, especially the rock music genre, to understand how the elites exclude popular cultures and all the contents produced and related to them, so this study based on rock music, seeks to understand the ways of life of the Ecuadorian people based on the melodramatic attitude and its discourse of love and melancholy that engages through emotional narratives a series of enjoyable and empathetic contents with Ecuadorian audiences. A methodology based on the elaboration of aesthetic and musical discourse analysis matrices present in the rock and roll genre from the melodramatic section is used, which indicate information such as: musical characteristics, use of rhetorical figures, rhythm and musical tone, assonant and consonant rhyme, language forms, discourse intentionality, structure of the musical discourse. This thesis is divided into: Chapter I, theoretical framework, aimed at refuting, defending and contextualizing this study from the assessment of different theorists who dominate and know the subject of melodrama and cultural industries. Chapter II, the methodology used in this study presents the model in which this research is worked and developed. Chapter III, in the section of discussion and analysis of the results, indicates the information obtained by applying the methodology and theoretical knowledge to the musical songs selected for this study, finally. Chapter IV indicates the conclusions obtained at the end of this research workItem Análisis de las narrativas melodramáticas en las películas ecuatorianas “Crónicas” y “A tus espaldas(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-03) Chávez Rodríguez, Leslie Odalis; Viteri Chavez, Walter FranciscoAlthough for many melodrama is a media genre that does not carry much weight, for others it is present in each of the cultural industries, since it allows knowing the reality that people live through the narration of political, social and cultural discourses, interfering In his tales of the otherness that is part of the popular group excluded by the elite, the marginalized take on the leading role on stage and constitute themselves as a fundamental part of the history of a nation. The melodrama, through its stories in the cultural industries, incorporates a number of problems and solutions that thousands of people live in everyday life, so this research work focuses on analyzing the melodramatic discourse as the main exponent of the social context of Latin America, this occurs through the qualitative methodology focused on the analysis of the cinematographic narratives of the Ecuadorian films "Crónicas" and "A tus Espaldas". The melodramatic matrices divided into the individual and collective order were the essential instrument for the breakdown of the themes exposed in the plot that are linked to modernity, so that the viewers get soaked, have fun and even shed tears with many stories that they present cinema, theater and novels, since they identify with the plot and appropriate each character, for which Latin America forged its cinematographic bases in melodrama, elaborating productions that have this narrative as their regulating axis.Item Viéndote a los ojos amorcito mío, el discurso melodramático en la película “El Secreto de sus ojos(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-03) Jiménez Garcés, Ruth Carolina; Brito Alvarado, Xavier LeonardoThis research deals with the topic: “LOOKING YOU IN THE EYES, MY LOVE, THE MELODRAMATIC SPEECH IN THE MOVIE “THE SECRET IN THEIR EYES””, for which a bibliographic review was approached from communication, consolidating some fundamental concepts about melodrama, cinema, cinematographic melodramatic story, identities and modernity. The methodology used was taken from melodramatic analysis matrices: registration, relationship and discourse of melodrama, to understand and explain the possible relationships and correspondences between the melodramatic contexts and the individuals represented in the Oscar-winning Argentine film. “The secret in their eyes” (2009). The thesis is divided into: Chapter I, presents the theoretical framework, aimed at strengthening and theoretical intersection on the proposed topic; Chapter II, which describes that the methodology used is qualitative and how it has been developed; Chapter III, which exposes the analysis and discussion of the results obtained with the application of methodology and the verification of the hypothesis or research question; and, Chapter IV, which shows the conclusions of this research work. The history of Latin America can be counted through from the melodrama, because its experiences have been recorded in literature, radio, cinema and television, being able to understand more widely the formation of the social and historical aspects and the cultural identity of the entire region and how love has been used to build stories as a strategy to touch sentimentality generating cultural disputes. In this way, it can be verified how the melodrama has conditioned the behavior of the population, which is expressed in movies, novels, music, poetry, politics, among others, educating sentimentally on how is the correct way in which one must feel and act in relationships of love, envy, betrayal and excess, building imaginaries of symbolic subjectivities.Item Entre el amor, el poder y el dinero: Las narco novelas(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-11) Espín Vargas, Daniela Karina; Brito Alvarado, Xavier LeonardoDue to the great success of telenovela productions with contents related to drug trafficking and prostitution, the general objective of this research work is to theoretically map narco soap operas as an aesthetic and melodramatic discourse of Latin American violence; For this purpose, it is considered as national and international investigative antecedents works of analysis of narco soap operas in relation to various aspects that revolve around their narrative, in addition to theoretically substantiate and conceptualize definitions, bibliographic sources and recent academic articles were used. The methodology used corresponds to a theoretical review from the communication and social sciences of the narco soap opera “Without boobs there is no paradise”; With a critical approach to the melodramatic and aesthetic constructions on the culture of drug trafficking, in such virtue, through a qualitative approach, the author establishes her analysis of the narco-soap opera selected for its content related to drug trafficking and the role of women in this narco-soap opera. It is concluded that the narco soap opera is a fictional representation that in most cases encourages female stereotypes, makes use of inappropriate language and violence, exposing the social, cultural, and political realities of the countries, in the analysis of the novel "Without tits There is no paradise” also identifies an ethical discourse on the consequences of belonging to the world of drug trafficking.