Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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    Mujeres en el periodismo deportivo y el rol que desempeñan en los medios de comunicación
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-08) Gallegos Morales, Erick Santiago; Viteri Torres, Walter Francisco
    In the 21st century, the presence of women in sports journalism, an area of great relevance within the media industry, is still a problem. Using the category of gender to characterize the sports field as a space of generic distinction where dominance is built around masculinity, we analyze how this model transcends in the representation of sports in the press, radio and television. This proposal was also born with the idea of investigating the knowledge of women's participation in sports journalism, which has been created exclusively to occupy roles that limit the opportunities to emerge in the different occupations within the radios in the city of Ambato, including the work of commentator or narrator in soccer games. The methodology used is quantitative, since 370 people (audience) who attend soccer games at the Bellavista stadium in the city of Ambato were surveyed, and interviews were conducted with journalists who have extensive experience in the area of sports journalism. Within the world of journalism, there are women who work in this area, the problem is when they want to get more involved with the media, many assume that this area of journalism should be exercised and led by men. The study on women in sports journalism and participation in the media states that the role of women in radio in soccer broadcasts is to perform commercial voice, field edge or simply fulfill interviews in sports programs, it was also found that it is important the inclusion of women journalists in different functions at the same rank as men, also because it was diagnosed that the audience has not heard many women performing activities in sports programs, there have been very few, yet they would like to hear women in the story or comments in official soccer matches. In short, in the city of Ambato and in different parts of Ecuador, there is still inequality in the field of sports journalism, either by the same stereotypes or simply discrimination. The representation of women in the media in Ambato shows a trend towards greater inclusion, although still insufficient compared to men. The inclusion of more women in these key roles would not only enrich the sports narrative but also contribute to a more just and balanced representation in Ambato's media.
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    Retos y desafíos del periodismo ecuatoriano en tiempos de covid-19
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-03) Casanova Reyes, Marlon Santiago; Ortega Arcos, Wagner Enrique
    The research work presents an analysis of the responses collected through an interview with communication people who carries out their professional practice in this pandemic time. The objective is to show the reality that our journalists live when they cover relevant COVID-19 news in the different provinces of the country, through questions that collect their anecdotes and experiences that they live day by day in the realization of the professional exercise that has led to search ways to face it without affecting their life, health and their relatives. The data obtained was based on qualitative analysis relating it to the existing research on the virus that changed the live of Ecuadorians and the entire world. It is recounted how the media in this time of health emergency have fought against the Government for the dissemination and manipulation of information. The analysis and interpretation of the results of the information collected is described, through an interview consisting of seven questions in which information is collected about the challenges that our communication professionals have faced in order not to get COVID-19, it is analyzed their responses and are encouraged to put investigative journalism into practice. As a result, it is recommended to use communicative research, through the question-answer analysis that was used in the matrices of each interview, with this, it is positively influenced that the comunication sources follow their style; producing, generating quality and easy to understand reports.
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    La participación de comunicadores indígenas en el periodismo deportivo en la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2020-07) Medina Cueva, Gustavo Fernando; Naranjo Gamboa, Byron Orlando
    The research work analyzes the ¨ The participation of indigenous communicators in sports journalism in Ambato city ¨, it enabled to identify and measure the interaction and action level that journalists from indigenous communities Shave in sports journalism field in Ambato city, in addition to the context and the factors that directly and indirectly influence on it. Beginning from this point, the analysis is set about, ¨ The participation of indigenous communicators in sports journalism in Ambato city ¨, which is based on books, theses, anecdotes, internet, interviews and brochures, and also works with surveys applied to communicators belonging to Sports Journalists of Tungurahua Association whom makes possible to measure the participation level of indigenous communicators and their incidence in journalism linked to sport; all data obtained from surveys continues with their respective analyzes and interpretations based on a quantitative and qualitative approach. As a conclusion it can be argued, through the results obtained from surveys, anecdotes and interviews, that ¨ The participation of indigenous communicators in sports journalism in Ambato city ¨ exists but in a limited extent because of the shortage opportunities given to them, in addition to low care in this work field.
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    Difusión de contenidos de grupos culturales de Ambato y la innovación social en la ciudad
    (2017-06) Garcés Ulloa, Alex Bolivar; Soto Dávila, Omar Fabricio
    The aspects discussed in this project are important and represent the bases of the communication problems arise from the little diffusion is given to certain types of contents, with respect to the subject we can take as base the culture is all the aspects that they allow us to survive in society and, by attaching to this, manifestations of culture become a representation of identity and also, in complex forms of organization for certain groups that make them a way of life, a way of survival, a social innovation. There is social innovation in the Cultural field in Ambato but it has a very slow growth due to the little use of communication strategies and products, there is a considerable amount of groups and cultural presentations, however very few people get to know of their activities and although Many times large institutions such as the “Gobierno Provincial Nucleo de Tungurahua” directly or indirectly support cultural groups to transcend their activities remain hidden for the majority of citizens. Even about 80% of people are not aware of most of the activities that will be or are being done in the city. The study was conducted between December 2016 and January 2017. The study was conducted through interviews, surveys and observation sheets with managers and members of cultural groups, as well as managers and with a percentage of young people from Ambato aged between 20 and 29, ages in which it’s considered that the possibility of Innovate is greater possibilities to take an interest in cultural activities. This study seeks to place cultural journalism as an alternative to generate social innovation. The acceptance of the diffusion of cultural activities in Ambato and the appropriation of the identity of the young people would generate a greater interest that would help to the evolution of this type of journalism.
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    El manejo en las redes sociales y el contenido informativo de Unimax Televisión en el año 2016
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Derecho, 2017-06) Aldás Yanchapanta, Omar Joselo; Chicaíza Morales, Miguel Ángel
    Social networks are one of the trends most used by people in the world, through this virtual platform people communicate and share information in seconds. That is where the traditional media seek to penetrate these alternative channels of communication for the purpose of getting or recovering audiences of new and own public. People use social networks to promote business, make complaints or simply communicate with friends or loved ones, as a result, it has been seen that news programs in traditional media have incorporated in their journalism strategies to these platforms With the purpose of providing faster information and wider coverage. It is not enough that a news program has accounts in social networks, if they do not give an adequate use, for that reason I propose to design a communication plan for the management in the social networks of the informative content of the news program of Unimax Television which will allow updating The news built in the press department and keep the citizens informed of the events that happen in the city, the province and the country.
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    La información en situaciones de desastres naturales en Ambavisión canal 2
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-05) Suárez Bastidas, Gissela Lizbeth; Naranjo Gamboa, Byron Orlando
    This research shows the management of information in the natural disaster situation in Ambavisión channel 2 of the Tungurahua Province, a communication medium that for 29 years transmitted information of various kinds, the analysis points of this work, its key to identify the Knowledge of the administrative and operational team on journalistic coverage on the subject of natural disasters. The information is the set of data obtained by researching a specific topic, as well as maintaining the fundamental characteristics so that this sea clearly and properly decoded by the recipients, in the case of transmitting the information obtained from a natural disaster is essential Which Protocols and guidelines for that sea adequately diffused. The coverage of natural disasters is a very broad topic that must be dealt with in depth analyzing the protocols to be followed before and after this type of coverage, since it is a journalistic note that includes the professional ethics, the sensitization of the Affected, the affectation of journalists, and above all the confidence that the audience has in believing what it is transmitting; The media are responsible for altering the tranquility and establishing a population in these situations of natural catastrophes. This work is based on the axiological, legal and philosophical aspects that contribute to the study an added value and that are established in scientific bases giving greater reliability in the data obtained from the research, on the other hand, before the survey was generated. And interviews we verified the hypothesis raised in our work giving as a result will generate a feasible and effective proposal for the best conditions in which it has been working during these years in our field of study.
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    El periodismo y al identidad institucional del estudiantado de básica superior de la Unidad Educativa Indoamérica
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2016-03) Naranjo Pico, Francisco Javier; Jiménez Sánchez, Alvaro
    The media plays an important role in the society development, as the same as education, it is a mainstay for people’s growth. Through this recent research, it pretends to determine the influence of journalism on the institutional identity from students of Eighth, Ninth and Tenth year of Elementary education at Unidad Educativa Indoamérica in Ambato city, Tungurahua province. For this purpose, the research was based on a population of 92 students of the years mentioned who are between 11 and 16 years old, which the half are men and the other half are women, that guarantee a better perception of the research about the genre. This report describes the situation that students live in the UEI as the information received about the events and facts that happen inside or outside the class and how they feel about the school that they belong to as a part of the internal public. The field research determined that the school is disorganized as far as regards the institutional communication since only a journalism commission exists that is formed by some teachers who are not experts in the communication area and it only has the role of publishing press releases about the events that happened in the UEI. However, the information transmitted is not directed to students since they do not use the appropriate resources nor the media to reach this audience. Therefore, the purpose is to create and spread the communicational products through the social web page Facebook as a communicational strategy to promote the institutional values among the students from Elementary Education at Unidad Educativa Indoamérica.
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    Influencia de los contenidos de la prensa escrita local en la creación de responsabilidad social en estudiantes de la Unidad Educativa Mario Cobo Barona
    (2015) Villacís Espinoza David Fernando, David Fernando; Viteri Torres, Walter
    El presente estudio investigativo tomó como referencia al proceso comunicativo como elemento fundamental para establecer el grado de responsabilidad social que existe en la comunidad estudiantil y la manera en que los medios de comunicación impresa intervienen para el fortalecimiento de valores, normas y costumbres sociales. Los objetivos fueron básicamente: Determinar cómo influyen los contenidos de la prensa escrita en la creación de responsabilidad social en los estudiantes de la “Unidad Educativa Mayor Mario Cobo Barona”; analizar el grado de aceptación de los contenidos de la prensa escita local en los estudiantes; diagnosticar la responsabilidad social en los estudiantes; diseñar una alternativa de solución al problema formulado. Para ello se conceptualizó el proceso comunicativo, formas de interacción y niveles de responsabilidad social. La metodología se basó en un enfoque mixto: cuali-cuantitativo, con modalidades de investigación de campo y bibliográfica. Concluido el estudio se estableció la falta de responsabilidad social que existe en el estudiantado y la casi nula praxis que esto conlleva dentro de la comunidad; se estableció que los contenidos emitidos en medios de comunicación escritos deben crear interés en los jóvenes para poder llegar a ellos; se estableció que existe interés de parte de la juventud en construir responsabilidad social a través de medios de comunicación escritos de la localidad; se determinó la necesidad de incorporar contenidos que generen responsabilidad social dentro de la comunidad; Se analizó la importancia del manejo de contenidos educomunicacionales para la construcción de responsabilidad social y la escasez de espacios similares en la prensa escrita.
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    Las estrategias de comunicación periodística y la difusión de contenidos en la página WEB del diario el Heraldo de la Ciudad de Ambato
    (2015) Maisanche Castillo, Wilmer Fabián; Tamayo, Paulina
    El periodismo digital es una de las tendencias en las plataformas digitales para informar a una ciudadanía globalizada. Donde los hechos son conocidos de forma instantánea y fortalecidos con los nuevas tecnologías en las redes sociales o plataformas digitales. Los géneros periodísticos no solo se pueden limitar a la radio, prensa escrita o televisión sino que se pueden fusionar de acuerdo a la necesidad que se presente y estos se fortalecen. El crecimiento de la sociedad globalizada permite que los hechos periodísticos se conviertan en un aprendizaje de los ciudadanos y de la toma de decisiones. Los usuarios digitales se pueden convertir en generadores de noticias y de opinión crítica a través del análisis, entendimiento y aceptación de los mensajes transmitidos. El periodismo digital también se convierte en un enlace que permite la construcción de acuerdos y toma de decisiones en un determinado sector del planeta. Hoy en día, la utilización de los diferentes medios de comunicación deja abierta la posibilidad de trasmitir mensajes de muchas maneras y en los cuales el periodista debe ser capaz de discernir los mensajes. Proponemos establecer un plan de comunicación en diario EL HERALDO de la ciudad de Ambato de cómo elaborar los textos periodísticos y las bases que representan la fusión de las herramientas digitales, lo que nos permitirá presentar de una manera entendible y atractiva los mensajes de valor que contribuirán al crecimiento de una sociedad.
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    La presencia de un equipo periodístico en la fuente directa de la noticia y su incidencia en la calidad de la información difundidad a través del canal 36, en sus noticieros de Marzo Abril 2012.
    (2012) Jácome, Jeaneth
    En esta ápoca, la realidad que atraviesan los medios de comunicación provocan trastornos en el tratamiento adecuado de la noticia, la falta de interés por quienes conforman los medios en la ciudad de Latacunga, trasladan al televidente a vivir una aparente realidad, pues la falta de organización y el de asumir con mayor responsabilidad el ambiente informativo de acudir directamente a la fuente de la noticia por un equipo periodístico genera desinformación en los televidentes. Pese a existir los medios logísticos y económicos del medio de comunicación, las noticias del informativo de canal 36 se limitan a entrevistas de menor incidencia y que no son de mayor relevancia, pues los equipos que son direccionados por el Director de Noticias solo se limitan acudir y presentar las noticias con las fuentes que les envió, aun cuando ocurrieran hechos importantes éstos no son cubiertos por que no tienen el aval del director. Este esquema de trabajo se lo ha venido realizando desde que apareció el medio de comunicación, pocas cosas han dado un giro en el campo material (edificio nuevo, buseta etc.), no así en el de mejorar la calidad de los equipos de edición y contenidos que se presentan en los noticieros. Por estas razones se trabajó en una propuesta que apunte a disminuir los indicadores que hacen que la información difundida no sea confiable poniendo especial interés en la capacitación del talento humano.