Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

Browse

Filters

2015 - 201942020 - 20222

Settings

Subject: search.filters.subject.PRENSA ESCRITA

Search Results

Now showing 1 - 6 of 6
  • No Thumbnail Available
    Item
    El contenido sobre información cultural en los diarios el Comercio y el Heraldo de la ciudad de Ambato
    (Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-11) Barragán, María Sol; Naranjo Gamboa, Byron Orlando
    This research focuses on the content of cultural information in the newspapers El Comercio and El Heraldo of the city of Ambato. The main objective was to determine how much content on cultural information is published in the newspapers under study. The methodological design had a qualitative approach, since the cultural news of the two newspapers was analyzed and interpreted, extracting characteristics. The modality was bibliographic, since it allowed the theoretical-scientific part of the project to be grounded. The level was descriptive, exploratory, due to the fact that the scope and results obtained in other research on the content of cultural information in the newspapers El Comercio and El Heraldo were investigated. In addition, the reality of cultural journalism was detailed. The technique used was framed in observation because it allowed a general analysis of the type of information disseminated in the newspapers under study, as well as a brief exploration of the number of publications with cultural content published in the year 2021 in August and September. The main results showed that El Comercio publishes more cultural information than El Heraldo newspaper, since, in the first newspaper, 15% is destined to cultural content and in the second, only 9% of the news is for culture-related topics. However, in both cases, the percentage of the area established for cultural content within the newspaper is very small compared to the opinion, classifieds, hobbies and curiosities sections. In addition to this, in both newspapers, cultural content is mostly focused on the Literature subsection, with 50% in El Comercio and 48% in El Heraldo. Likewise, the subsections with the least preference in the analyzed newspapers are: music, history, cinema, museums and civic dates.
  • No Thumbnail Available
    Item
    Femicidios y discursos mediáticos de la muerte
    (Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-09) Jiménez Garcés, Tabita Paulina; Brito Alvarado, Xavier Leonardo
    The written press has played an important role in the formation of society. The media are the ones who influence the collective imagination that depict social inequalities and among these, the one that costs most lives is male violence against women. Historically, gender-based violence has been the product of a patriarchal system with structures rooted in the oppression and silence of women. From a conscious point of view, the media should not only have the obligation to make this violence visible, but also to train society to become gender conscious and contribute to the eradication of all types of violence against women. Ambato has not had research done on discourse analysis in the local press, which is why, in addition to reflecting on this issue, "Femicides and media discourses of death" is a social critique of insensitive and voyeuristic journalism that views the deaths of women as headlines of spectacle for readers, and not as a social problem. As a starting point, Chapter I delves into communication theories, anthropology and sociology on the journalistic narratives that shape the treatment of news in the sensationalist context of femicide. Chapter II presents the methodology used in Chapter III, where, through an exhaustive discourse analysis, the narratives of local newspapers on five femicide news stories that occurred in Ambato in 2021 are questioned. The development of matrices combines the results between the spectacularization of death and narratives of fear around the deaths of women, including interviews with the editors of each media. Finally, with the help of national and international style manuals, alternatives for gender-conscious journalism are proposed. This research closes with its respective conclusions in Chapter IV, confirming the initial hypothesis.
  • No Thumbnail Available
    Item
    El discurso en las fotografias de guerra del conflicto de Vietnam desde 1965 hasta 1975 oublicadas por The Associated press y la opinión pública
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-05) Auz Valencia, Dennis Paul; Viteri Torres, Walter Francisco
    The media, such as the radio, the press and television, were in charge of disseminating different historical events such as wars since the last century, generating public opinion among the citizens of all the societies that have access to this information. In the research we analyze the discourse in the war photographs of the Vietnam conflict from 1965 to 1975 published by The Associated Press and the influence they had on the American society of the time. In order to know the power or the impact that these photographs had and have, the following objectives were proposed: Analyze the discourse in the war photographs of the Vietnam conflict from 1965 to 1975 published by The Associated Press, analyze the influence of public opinion on the speech of said photographs, and choose the photographs according to their most relevant themes. To achieve the aforementioned objectives, a survey of 9 questions was conducted to the 16 teachers of the Social Communication career of the Technical University of Ambato, who responded in the great majority that the mass media, in this case the written press, manipulate the public opinion with the contents they disseminate, and this can change the course of an event as important as a war. All this shows that people know about the media manipulation that exists in the photographs that are published, and therefore, new alternative sources of information are needed to find out about the facts.
  • No Thumbnail Available
    Item
    El periodismo digital y la crisis informativa de la prensa escrita de la ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017) Arévalo Acuña, Kelly Anabel; Viteri Torres, Walter Francisco
    ABSTRACT The research focuses on the informative crisis determination into Ambato city written press, after the arrival of digital journalism, tools, resources and prossumer audiences, involve a new era for conventional journalism, it is fundamental to think about a written press renewal, such as in content production and business models. Interactivity, hypertextuality and multimedia are digital qualities that allow citizen contact and renew the way of telling and disseminating stories, leaving the conventional journalism contents production ; directional communication models which allow the reader direct interaction, this suppose being the great step of: Journalists, Mass Media and Cathedratics. It is not proportional to speak of a dynamic and changing society, watching a static and orthodox journalism; the written press must think out assertive and achievable communication strategies, to avoid suffer before the fresh ideas necessary consumers and accurate research. Learn and relearn the basic journalists apply, by the other hand, how much has evolved the journalism in the last years? How well instructed are journalists to deal with cyber-journalism? Journalism who seeks the development of an investigation, based on the renovation and reconstruction of the written press, guided at the fusion of strategies and digital tools.
  • No Thumbnail Available
    Item
    La ciudadanía cuencana carece de información periodística deportiva radial y escrita
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales , Carrera de Comunicación Social, 2016-05) Moya Coronel, Carlos Eduardo; Chicaíza Morales, Miguel Ángel
    Sports journalism is, no doubt, especially in recent times, one of the information tools that have more hearings and public. This, because sports have become increasingly important in a globalized world and secondly, because they also have become commodities that can allow big gains for entrepreneurs and entertainment for the inhabitants of an increasingly interconnected world. This is one of the reasons why we investigate how the practices of sports journalism are held in the city of Cuenca, in two newspapers of importance and stations importance of the city as: Diario El Mercurio and Diario El Tiempo, and Waves and Radio stations Azuayas Tomebamba in between 1 and 15 June 2015 period. For its development we make instruments or sheets analysis of different journalistic genres in order to know how the content and form of these contents are produced and find the strengths and shortcomings of sports journalism in the media, as well as content analysis about programming of the above stations. The analysis of information, corresponding to the first 15 days of the month June, 2015, yielded results that in developing journalistic and in relation to their structures genres appropriate parameters are followed, but, referring to the contents, in some texts, journalists say, emit value judgments and passionate, it that makes you lose objectivity to journalism. In any case, this evidence is not widespread so it is concluded that the journalistic practices in sports journalism are adequate in informing citizens, but remain shortcomings as to educate and entertain, which are important objectives in journalistic communication. From this consideration several proposals and draft outlines aimed at improving these journalistic practices in both cuencanos day, it is also important to mention that the journalist has high social responsibility, le that what he says has a high impact, so you always have to stay away from his role swells, and stay in the guide, that of counselor, the educator, because they depend on new journalistic practices, and new behaviors.
  • No Thumbnail Available
    Item
    Influencia de los contenidos de la prensa escrita local en la creación de responsabilidad social en estudiantes de la Unidad Educativa Mario Cobo Barona
    (2015) Villacís Espinoza David Fernando, David Fernando; Viteri Torres, Walter
    El presente estudio investigativo tomó como referencia al proceso comunicativo como elemento fundamental para establecer el grado de responsabilidad social que existe en la comunidad estudiantil y la manera en que los medios de comunicación impresa intervienen para el fortalecimiento de valores, normas y costumbres sociales. Los objetivos fueron básicamente: Determinar cómo influyen los contenidos de la prensa escrita en la creación de responsabilidad social en los estudiantes de la “Unidad Educativa Mayor Mario Cobo Barona”; analizar el grado de aceptación de los contenidos de la prensa escita local en los estudiantes; diagnosticar la responsabilidad social en los estudiantes; diseñar una alternativa de solución al problema formulado. Para ello se conceptualizó el proceso comunicativo, formas de interacción y niveles de responsabilidad social. La metodología se basó en un enfoque mixto: cuali-cuantitativo, con modalidades de investigación de campo y bibliográfica. Concluido el estudio se estableció la falta de responsabilidad social que existe en el estudiantado y la casi nula praxis que esto conlleva dentro de la comunidad; se estableció que los contenidos emitidos en medios de comunicación escritos deben crear interés en los jóvenes para poder llegar a ellos; se estableció que existe interés de parte de la juventud en construir responsabilidad social a través de medios de comunicación escritos de la localidad; se determinó la necesidad de incorporar contenidos que generen responsabilidad social dentro de la comunidad; Se analizó la importancia del manejo de contenidos educomunicacionales para la construcción de responsabilidad social y la escasez de espacios similares en la prensa escrita.