Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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Subject: search.filters.subject.RELACIONES PÚBLICAS

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    Comunicación institucional y la identidad corporativa de Cinema-Manía (Sociedad de realización audiovisual y artes escénicas) fundación cultural
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Derecho, 2017-06) Marge Padilla, Daniela Fernanda; Barriga Tamay, Marcelo Gustavo
    This research focuses on the development of a strathegical plan of institutional communication that strengthens the corporate identity of Cinema-Mania Audiovisual Society and Performing Arts Cultural Foundation, in order to position it effectively, being this a contribution to enforce the management of their communication processes through communication strategies. This institution is a non-profit, private and independent legal entity, that sustains its constitution in the Title 30 of the Civil Code, book first and bases its operations in the Regulation for the Operation of the Unified Information System of Social Organizations and Citizens (SUIOS) (Executive Decree Nº 16, June 2013). In this regard, follows the aforementioned legal rules and other related provisions of the Republic of Ecuador, its statute and internal regulations. It is an artistic and cultural entity with its official address whereabouts is determined by its Board of Directors, currently its headquarters being located in the city of Ambato. Its main objective is: Support the vision of each and all those creators of audiovisual and performing arts, in their different specialties (…) academics, for their own rights or vocationals, so that they can crystallize and execute their projects, through the cooperative work, solidarity and teaming with others who share their concerns and interests (…) thereby enhancing the art and cultures (Article 6, ítem a, Statute Cinema-Mania). This goal is absolutely aligned with the active development of cultural rights under the equatorian Constitution from 2008, which includes the strengthening of the cultural and artistic sector. Actually, Cinema-Mania is promoted via social media accounts on the web, such as: Facebook, twitter and YouTube, visibilizing the work that has been realizing the institution; however, the promotion is not effective, reason for which both the internal public does not assume an absolute commitment of being part of the organization, neither the external public is interested in joining the artistic and cultural dynamics provided by the institution. An institutional communication plan is a tool that surges to confront this problem. Therefore, not only would propose communicational strategies, but also promotional activities and innovative diffusion. By implementing this, the optimal positioning of the corporate identity of Cinema-Mania it will be achieved. This research has a great value, due that it will allow me to apply the know-how’s learned during the career, as much as the experiences gained in collective processes of activism for the exercise of cultural rights in our province. Also, because it will mean a broad contribution to society once come to the practice into the artistic and cultural institution where the research will be executed.
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    Las relaciones públicas y las redes sociales ONLINE, en el área de comunicación de las empresas públicas del GADMA
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-05) Cabrera Tobar, Miguel Alejandro; Martínez Bonilla, Carlos Alberto
    This research allows the study of public relations and online social networks in the area of communication of public enterprises of GADMA, for which research, background and theoretical frame of references was used, so the definitions and elements of the variables were known. The study of the variables was developed through a qualitative and quantitative approach; while the basic modality of investigation is bibliographical because of the revision of texts and antecedents; and a study in field by the collection of information with the technique of survey and check list, in addition the level or type of investigation is descriptive and correlational; this is the way we establish the techniques that manage Public Relations in the public companies of the GADMA. It´s well known that not all have an appropriate internal bulletin, all the messages and information are send directly or through multimedia, they not use Videoconference or meetings ; and the websites or social networks are not adequately managed to publicize the relevant information and share content that the public can find interest. In addition, we investigated the importance of the use of online social networks in the area of communication of public enterprises of GADMA, through the checklist was determined that are not managed properly, in the field study found that social communicators They think that the use of social networks is important and that it is necessary to transmit relevant information, that is why it is necessary to manage them properly. Public employes stated that it is necessary to create a basic manual for the use of online social networks as a valid proposal to solve the research problem.
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    La Comunicación Institucional y la imagen corporativa en el GAD de Atahualpa
    (Universidad Técnica de Ambato, facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2016-05-25) Cañizares Mena, Alex Javier; Martínez, Alejandro
    ABSTRACT Institutional Communication has become a strategic axis that must be managed transversally in organizations. Theories of communication and information and organizational development consider communication as essential for each of the existing labor relations in context to be effective tool. A communication is understands as a system in which there are elements that interact with each other and in turn these elements are modified. The principles governing this system are not simply the sum of each of them, each of them must have its own characteristics as they are completely different from each other and each being an individual system. For this reason communication from any of its prospects, forms a set of strategies, tools and important actions in the competitive environment, so to use it in an effective and efficient manner can become a factor for success in any organization. Focus the analysis, diagnosis, organization and development of complex variables that make communication processes in the GAD Parish of Atahualpa contribute to foster the relationship between actors to strengthen and enhance the identity and performance thereof and thus constitute a principle of integration , as an entity with an optimal flow of information and communication reaches visional fulfill its mission and objectives.
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    La publicidad y el consumo de la telefonía celular en los estudiantes de los primeros años de Bachillerato del Instituto Tecnológico Superior Rumiñahui ciudad de Ambato
    (2015-01) Fernández Mayorga, David sebastian; D.T.Gamboa Orozco, Luis
    El presente trabajo se pone a consideración de otros investigadores que propongan la concientización de la juventud en temas que afectan su entorno estudiantil y familiar, su sano desarrollo académico y social, expone los resultados alcanzados de la investigación realizada, con el propósito fundamental de responder al problema La publicidad y el consumo de la telefonía celular que ha generado en los estudiantes de los primeros años de bachillerato del Instituto Tecnológico Superior Rumiñahui ciudad Ambato, mediante la realización, socialización, seguimiento y refuerzo de conocimientos del Taller de concientización del uso adecuado del celular y el internet . La modalidad básica de la investigación corresponde a un proyecto factible en su realización y ejecución, apoyado en una investigación de campo, aplicada, bibliográfica, de acción y explicativa a más de tener la colaboración de autoridades, maestros y estudiantes del I.T.S. "Rumiñahui". La información recopilada mediante la encuesta para investigar el problema, se obtuvo de los criterios y experiencias de las/os estudiantes vinculados a la investigación y de fuentes bibliográficas relacionadas a la publicidad y su influencia en la toma de decisiones, el marketing como una herramienta, el consumo y sus diferentes categorías, el papel de los medios de comunicación en la emisión de los productos en telefonía celular, conceptos y definiciones que contribuirán al adecuado uso del celular y el internet en los educandos de secundaria y les permitan ser más consientes al momento de adquirir o renovar los productos y/o servicios que las empresas de telefónica celular ofertan, porque en la actualidad tanto el uso inadecuado de teléfonos móviles, el internet y el consumo excesivo de dichos productos y servicios afectan económicamente al núcleo familiar, al desarrollo integral, la interacción personal y distrae a los estudiantes de su responsabilidad académica, su forma de relacionarse con otras personas y su obligación como ciudadanos responsables frente a esta sociedad de consumo que dicta que quien está a la par con la tecnología es una persona exitosa, que al comprar o renovar su teléfono celular puede relacionarse con sus iguales pero también gastar mucho dinero.