Comunicación Social

Permanent URI for this collectionhttp://repositorio.uta.edu.ec/handle/123456789/894

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Subject: search.filters.subject.RELIGIÓN

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    La fuerza ilocutiva y perlocutiva en el discurso religioso en los actos del habla entre interlocutores en congregaciones religiosas
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-02-24) Bejarano Sailema, Fernanda Azucena; Vayas Ruiz, Eliza Carolina Vayas Ruiz
    Within religious congregations, the good use of the message is important being a bridge of communication between the pastor and the believers, where speech acts are tools of great value in terms of linguistics, since they do not only seek to inform, but also have functions in society, whether social or religious. The objectives of this research are: 1) To describe through pragmalinguistics the illocutive and perlocutive force that religious discourse possesses in speech acts between interlocutors in religious congregations; 2) To elaborate and analysis matrix to identify the illocutive and perlocutive force of religious discourse in speech acts between interlocutors of religious congregations; 3) To analyze religious discourse in speech acts and the illocutive and perlocutive force between interlocutors of religious congregations, based on the analysis matrix. The methodology applied is qualitative, using discourse analysis and ethnography, on 2 Sunday worship services, in which 10 variables were analyzed (speech acts, linguistic acts, tone of voice, gestures, among others). The results reveal the presence of the assertive act, accompanied by the pastor's illocutive and perlocutive force, with a soft tone of voice, making the believers show interest in the sermons and be direct participants in them.
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    Entre la fe y el fanatismo: discursos de sanación en el programa “milagros de fe” en la Iglesia Universal Ecuador
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-09) Morales Zuñiga, William Agustin; Viteri Torres, Walter Francisco
    The present research entitled: "BETWEEN FAITH AND FANATISM: HEALING SPEECHES IN THE PROGRAM "MIRACLES OF FAITH" IN THE UNIVERSAL CHURCH ECUADOR" begins with the bibliographical compilation with the objective of describing the illocutionary and perlocutionary force in the narrative discourse of faith in the Universal Church Ecuador through the speech of the "divine mantle." In the present project a descriptive exploratory methodology was carried out within a qualitative approach. It was based on a discourse analysis matrix on healing that was modified according to the needs present in this study. These contain the speech acts: assertive, directive, committing, expressive and declarative. In the same way linguistic acts like: locutive, illocutionary and perlocutionary. The thesis is divided into: Chapter I, theoretical framework, which contains authors who speak about religion, pastoral power, media faith and pragmatics. Chapter II indicates the proposed methodology and its qualitative approach. Chapter III, the analysis of the results and the development of the research are demonstrated. Finally, Chapter IV indicates the conclusions of the interpretation of the data. The main conclusions were that religion is present in the day to day of people through the churches whether they are Catholic or Protestant. Those who guide these religious cults have a power of conviction thanks to their charisma and knowledge about the divine. Understanding that pragmatics plays a fundamental role in understanding the context and the diverse meaning that each of the statements presented in the dialogue between the pastor and the believer can express
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    El personaje de la Mama Negra com representación social y su simbología en la fiesta de la Santísima tragedia o capitanía realizada en septiembre en Latacunga
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-09) Corrales Landázuri, Francisco Alejandro; Sánchez Peña, Marco Iván
    The present work of investigation has determined the Symbology of the Feast of the Most Holy Tragedy or Captaincy held in the month of September in the Latacunga city, obtaining as a general objective: To establish which are the symbolic and social representations of the character of the Black Mama in the popular party of Latacunga, to give fulfillment to this end was preceded by interviews with the characters of the Black Mama, Organizer, Prioste, a Historian and a Journalist about the festival of the " Santísima Tragedia¨, ", once the Results We proceeded to the interpretation by analyzing the testimonials identifying quantifiable variables according to the premise of the research or hypothesis. And as a result of this research project, it focused on the production of an informative magazine about this cultural expression, which is aimed at the general public, valuing in such a way that the Black Mama festivity is a relevant cultural phenomenon, representing a symbiosis of indigenous, Spanish and African cultures. The reason for the execution of an informative magazine is given by the fact that the mediatization of the representations and symbols of the Traditional festival of Santísima Tragedia o Capitanía held in September have a low character in the dissemination of its elements structuring and celebration, limiting the knowledge of the cluster of all its elements even by the native inhabitants of the city, in this way it is expected to awaken interest in citizenship and begin to value this cultural expression even more in order to follow preserving this type of Intangible Cultural Heritage