Maestría en Dirección de Empresas

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Author: search.filters.author.Capuz Balladares, Erika MaricelaSubject: search.filters.subject.Gestión financiera

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    Gestión administrativa financiera y su incidencia en la rentabilidad de Ferretería Ayalca en el periodo 2019-2021
    (Universidad Técnica de Ambato. Dirección de Posgrado. Maestría en Dirección de Empresas, 2022-10-04) Capuz Balladares, Erika Maricela; Morales Urrutia, Ximena Alexandra
    The objective was to determine the incidence of administrative and financial management on the profitability of the company "AYALCA" in the city of Tisaleo, in the province of Tungurahua. In order to detect the factors that affect the profitability of the company in order to reduce management shortcomings and propose improvement alternatives for business development. To achieve the objective of the research, it was necessary to diagnose the administrative and financial management that the company currently promotes, for which one of the most recognized qualitative instruments was used, such as the interview, which was carried out according to the role played by each collaborator with the purpose of obtaining the greatest amount of information aligned to the type of management in practice. This process allows knowing the management carried out and based on what factors it implements, if the management they develop is sufficient and if it is applied to the indicated areas for the growth and success of the organization, or if it is necessary to recognize the real needs of the company. Additionally, with the help of the financial area, information was obtained to perform the calculations of the financial statements to show the profitability that it presents in the years of work and analyze the results to deduce the causes that generated an increase or decrease in the profitability indexes, which determine the points to improve and change the inadequate. With the management information currently applied and the calculated profitability indices, we can indicate the factors that influence profitability and determine the incidence of administrative and financial management, which means improving management at strategic points where the company needs. Among the conclusions and recommendations are the strategies and corrective actions for a more efficient management of both material and human resources.