Carrera de Turismo

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Author: search.filters.author.Llerena Andachi Kevin SebastiánHas files: Yes

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    La actividad turística y los geositios en el cantón Baños de Agua Santa
    (Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo, 2025-01-23) Llerena Andachi Kevin Sebastián; Armas Arias Sonia Paulina; Universidad Técnica de Ambato-Facultad de Ciencias Humanas y de la educación -Carrera de Turismo
    The research conducted on the topic “Tourist activity and geosites in the Baños de Agua Santa canton”, whose objective was to analyze the tourist activity in the Tungurahua Volcano geosite in order to develop promotional strategies in the canton of Baños de Agua Santa. In the Tungurahua Volcano geosite in order to develop promotion strategies in the canton of The geosites are areas that make up the geological heritage of a predetermined natural region. Three cantons of the province of Tungurahua belong to the Tungurahua Volcano Geopark, which has a variety of geosites in several provinces of Ecuador. Baños de Agua Santa canton. The geosites are areas that make up the geological heritage of a predetermined natural region, three cantons of the province of Tungurahua belong to the Tungurahua Volcano Geopark, which has a variety of geosites in several provinces of Ecuador. The methodology that was applied in this research is based on a qualitative approach, with a nonexperimental cross-sectional design, it has a descriptive phenomenological scope, for data collection, observation sheets and interviews were applied to the personnel in charge of the geosites and to the directors of the Pondoa community to solve the activities that are carried out in the geosite. The results of the research showed that the presence of tourists who visit the Tungurahua Volcano Geosite significantly influences both the participation of tour operators and the Pondoa Community Tourism Center. It is concluded that there is a poor development of tourism promotion strategies for the mentioned geosite, for this reason the proposal was an implementation of a funnel or sales funnel to effectively promote this geosite and boost the economy of the canton Baños as well as the Province of Tungurahua