Marketing Digital y Comercio Electrónico

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    Herramientas digitales y estrategias publicitarias de las empresas de Marketing y Servicios
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Marketing Digital y Comercio Electrónico, 2018) Villacís Arcos, Sylvana Andrea; Córdova Aldás, Víctor Hugo
    The objective of this study was to analyze the types of digital tools and advertising strategies that the companies of the city of Ambato used more frequently, taking into account this city as a case study. Where it could be analyzed that people handle information according to their size and formality, without having a media planning, there are companies that manage a budget to make strategies through Internet or digital media. You can choose between public media to use advertising, the stars you can find Facebook, Instagram, WhatsApp, without leaving behind traditional media such as press, TV, Radio, Flyers. And the update or periodicity that update or receive publications according to the criteria mainly. It is for this reason that it was decided to create a strategic advertising plan to spread the services of the company. Integra2 Marketing and Services.