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Publicidad en la inclusión socio-laboral en personas con modificaciones corporales en la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño Gráfico Publicitario., 2018-01) Arias Erazo, Viviana Piedad; Tibán Perdomo, Galo Álvaro
Socio-labor inclusion is a broad topic that opens the door to the acceptance of people, in this case of those who have bodily modifications, it is not very common to see in the work these people with characteristics of this nature Possessing tattoos, percings, exotic haircuts, advertising is a medium that helps us communicate and convey a message effectively, focused on a social campaign theme that promotes an evident mutual reality where there are still entrenched prejudices to which they will say Of a moralistic society and in a way typecast in the stereotypes that have been giving since time immemorial, is a reality that in this research, obtained bewildering data where a people with tattoos brand it as delinquent or drug addict, those judgments Of value are a result of the lack of education about the variety of people, there is a lack of knowledge about the laws Of inclusion in the labor area