Diseño de modas
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Item La editorial de moda como difusor de la creatividad en la industria del diseño, en la ciudad de Ambato(Universidad Técnica de Ambato. Carrera de Diseño de Modas, 2016-09) Guerrero Lascano, Nancy Marisol; Guamán Llamuca, Carlos AlbertoThe present work is focused to re-define the import of the fashion, extending the opportunities creative offered like expression resources,, recognizing the capacities of a fashion designer mainly observed from the technical area like realization of pattern or production manager, nevertheless there has prioritized its creative aspect, reason by which the investigation has been oriented to the alternative fields of the fashion like: fashion editor, fashion producer and fashion stylist, demonstrating the imaginative capacity expressed simultaneously in a editorial production, involving the designer in areas like the fashion design, the creative direction, the conceptualization, the artistic direction, between others; aspects that a lot occasions are valued scantly, perhaps for the traditionalist mentality of our social context, to considered it like a still unexplored area, wasting dynamic and versatile options at the time of conceptualizing a design, Brown (2010), it extends the field of the design of fashions and focuses it on creative activities like: fashionable illustrator, restorer of cloths, designer of textiles, booker of models, producer of events, fashionable publisher. The present project raises an alternative of slightly conventional diffusion of the local design, with differentiated value, in sights to strengthen the identity of our sector as for design, with the creation of a fashionable magazine in which there expresses itself the autonomy and creative individuality of the designers of fashions which target is to rescue what it emerges of its environment and to turn it into a proper form of expression of our ancestral, artistic and cultural wealth