Diseño de modas
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Item "El eco-diseño una alternativa para el desarrollo potencial y su influencia en la moda sustentable en el cantón Ambato en el año 2015"(Universidad Técnica de Ambato, 2016) Villalva Guanoluisa, Natalia del Carmen; Escobar Guanoluisa, Taña ElizabethConsumerist society with mass production, characterized the twentieth century. And by the advent of modernism era of industrialization she had its peak. The fashion system took advantage of this movement and created fast fashion, as a flexible production system that has generated increasingly occurring more and more clothes are consumed whose life expectancy is shorter, and therefore cheaper. The ravages of reflected industrial development on global warming, and environmental devastation have been the hallmark of the century, which has brought about after all that mess, the emergence of a collective thought of reconciliation with nature called postmodernism, framed within the megatrend towards sustainability and the transformation of the fashion system, which meant the change of quantity for quality. Sustainable fashion as a social metamorphosis that challenges mass production then appears promotes fair trade and poses an improvement to the quality of life. This transformation is not alien to our Ecuadorian region, in this investigation, it was found the existence of companies that make design with social responsibility, and that turn out to be a benchmark with new business models that contribute to the system of sustainable fashion for the textile cluster apparel, leather and footwear, now massive and industrialized. It was sustainable fashion as a social megatrend generated by a current of postmodernist thought, to define the guidelines of sustainable clothing design. He brought to it the survey of slow fashion companies made visible in the region, the same as were analyzed by an ethnographic study. Finally mapping companies that make design with social responsibility was raised as a proposal to enhance the development of sustainable fashion in the city of Ambato, compiled in a portfolio.